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Social MediaEveryone has their favorite social networking site. First MySpace, then Facebook, Twitter, Instagram, Vine, Google+ etc. As SEO specialists, there’s one that we should really try to take advantage of, and that’s Google+.

In this world of interconnectedness, integration, and being logged into (what seems to be) 50 services at once it’s no surprise that your browsing experience is changed by what you have done in the past, what you’re currently doing, and it can help shape what you click on and do in the future. Being logged into services such as social media, blogging sites, and shopping sites while browsing can affect what appears on your screen.

Why is Google+ so Influential?

Google seems to be everyone’s favorite search engine, and most people in the SEO industry would tend to agree. Over the past few years, Google has expanded its service past just search and email. They’ve diversified into Google Maps, Google Drive, Google Music, Google Docs, YouTube, and much more. Because of this, a Google account has a lot of utility for both the user and Google itself.

Google+Google even decided to renew efforts in the hardware industry as well with the Nexus smartphones and tablets, the Chromebook, Chromecast, and the upcoming Google Glass. Combining their hardware and software was always a goal of Google’s, and now with a single account and login, a user can access all of Google’s offerings across a plethora of devices.

As more people start to adopt Google’s ecosystem of products and services, Google’s social media platform, Google+ will begin to grow dramatically. Most users are already always logged into their Google accounts while using Chrome, or simply using Those who have adopted Google+ will have noticed that who they follow, and who follows them has an effect on their search results.

Using Google+ to Increase Traffic

As a company looking to rank higher in search results by social media optimization, this is invaluable information. Getting started on your business’s Google+ profile is going to be key in the coming months to ranking well in personalized search.

Google’s search algorithm is also a little more lenient concerning Google+ activity vs. relevant keywords. That is to say that if two friends used Google+, and one friend “+1’d” a post, then the other searched for for something in a similar field, that “+1’d” post would be the most likely to show up at the top of the page, even if there were more relevant results. Gaining traction on Google+ as a company is already starting to play a big role in SEO as study showed in “What Factors into Search Rankings?”

Is your business’s Google+ profile ready to help you in search rankings, or have you ignored it for Facebook and Twitter? Don’t know how to optimize your Google+ profile, or get started in Social Media? Contact us today by filling out this form. Questions or comments? Leave them in the box below!

Photo Credit: Bruce Clay

Jamie Bates
Online Marketing Director