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Instagram Direct: What’s in it for Businesses?

Last month Instagram unveiled “Instagram Direct” a new tool that, as the name implies, allows users to send pictures directly to individual followers. The feature also lets users comment privately once an image is shared. The release of Instagram Direct closed out a big year for the Facebook-owned app, one that brought several new features […]

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New Facebook Ads: What It Means for Small Businesses

You might be wondering, what’s all the commotion about the new Facebook Ads? What’s different about it, and what does it mean for your business? What’s Changed? Basically, Facebook has made the process of running ad campaigns more intuitive and more effective for your business. Here’s what they did: Questions and Offers are gone. Page owners are […]

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It's All About Image

MTV hosted their annual Video Music Awards last night and if there is one thing to take away from the night it should be this: Image is Everything. Twitter and other social media outlets have exploded with excitement about *NSYNC’s brief reunion during Justin’s 15 minute musical walk down memory lane as well as criticism […]

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Salt Gets Social

If you read our blog with any kind of regularity, you’ll know by now that social media isn’t just for teens and twenty-somethings. Small businesses nation-wide are getting online, finding their niche market, and engaging their customers through Facebook, Twitter, Google+, Tumblr, etc. Borsari Food Company This American-born and Italian inspired company began in 2002. […]

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Your Digital Afterlife

    In the formative years of the web companies, like AOL and MySpace, were enabling users to connect, collaborate, and get creative.  When Facebook and YouTube stepped into the spotlight, these early social media pioneers were left standing in the dust.   Many users didn’t close their MySpace account; they simply opened a Facebook account and […]

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