Recent Changes to Facebook’s Advertising Options

As some of you may be aware, Facebook has been making a lot of changes to their ads. While I won’t talk about all of the changes, I’ll detail the ones that I feel are the most pertinent to social media marketing. These are the changes to event advertising and the ability to schedule ads. [...]

By |2019-08-09T18:56:55-06:00September 7th, 2014|Categories: Industry News & Updates, Social Media|Tags: , , , , , |Comments Off on Recent Changes to Facebook’s Advertising Options

Instagram Direct: What’s in it for Businesses?

Last month Instagram unveiled “Instagram Direct” a new tool that, as the name implies, allows users to send pictures directly to individual followers. The feature also lets users comment privately once an image is shared. The release of Instagram Direct closed out a big year for the Facebook-owned app, one that brought several new features [...]

By |2019-08-09T18:57:20-06:00January 14th, 2014|Categories: Archive, Social Media|Tags: , , , , , , |Comments Off on Instagram Direct: What’s in it for Businesses?

New Facebook Ads: What It Means for Small Businesses

You might be wondering, what’s all the commotion about the new Facebook Ads? What’s different about it, and what does it mean for your business? What’s Changed? Basically, Facebook has made the process of running ad campaigns more intuitive and more effective for your business. Here’s what they did: Questions and Offers are gone. Page owners are [...]

By |2019-08-09T18:57:39-06:00September 12th, 2013|Categories: Archive, Industry News & Updates, Social Media|Tags: , , , , |Comments Off on New Facebook Ads: What It Means for Small Businesses

It's All About Image

MTV hosted their annual Video Music Awards last night and if there is one thing to take away from the night it should be this: Image is Everything. Twitter and other social media outlets have exploded with excitement about *NSYNC's brief reunion during Justin's 15 minute musical walk down memory lane as well as criticism [...]

By |2019-08-09T18:57:41-06:00August 26th, 2013|Categories: Archive, SEO, Social Media, Web Design & Development|Tags: , , , , , , , , , |Comments Off on It's All About Image

Facebook Replies to Vine with Instagram Video

In the fall of 2012 Twitter acquired a small company that was working on what was to become the most popular video app today: Vine. Vine released on January 24, 2013 on iOS devices and finally came to Android devices early this month. Vine allows users to create short, 6 second videos and share them [...]

By |2019-08-09T18:57:51-06:00June 20th, 2013|Categories: Archive, Industry News & Updates, Social Media|Tags: , , , , , , , , |Comments Off on Facebook Replies to Vine with Instagram Video

Salt Gets Social

If you read our blog with any kind of regularity, you'll know by now that social media isn't just for teens and twenty-somethings. Small businesses nation-wide are getting online, finding their niche market, and engaging their customers through Facebook, Twitter, Google+, Tumblr, etc. Borsari Food Company This American-born and Italian inspired company began in 2002. [...]

By |2019-08-09T18:57:54-06:00June 3rd, 2013|Categories: Archive, Social Media, Social SEO|Tags: , , , , , , , |Comments Off on Salt Gets Social

Yahoo Takes a Tumblr

Tumblr, the popular micro-blogging site, has been acquired this week by Yahoo to the tune of a reported 1.1 Billion dollars. Fans and frequent users of the website are wary of the acquisition and what it means for the future of the popular social media network. Tumblr the Traitor Yahoo has been struggling to re-vamp [...]

By |2019-08-09T18:57:57-06:00May 20th, 2013|Categories: Archive, Industry News & Updates, Social Media, Social SEO|Tags: , , , , , |Comments Off on Yahoo Takes a Tumblr

Your Digital Afterlife

    In the formative years of the web companies, like AOL and MySpace, were enabling users to connect, collaborate, and get creative.  When Facebook and YouTube stepped into the spotlight, these early social media pioneers were left standing in the dust.   Many users didn't close their MySpace account; they simply opened a Facebook account and [...]

By |2019-08-09T18:58:04-06:00April 15th, 2013|Categories: Archive, Social Media, Social SEO|Tags: , , , , |Comments Off on Your Digital Afterlife

Vine: What Can Six Seconds Do For Your Small Business?

Vine, a brand new app, is gaining momentum fast. What does this app do, and how can it help your small business? Let’s take a look at how Vine’s six second videos are shaking things up! What is Vine? Twitter released the new video sharing app at the end of January 2013. The application allows [...]

By |2019-08-09T18:58:05-06:00April 8th, 2013|Categories: Archive, Social Media, Social SEO|Tags: , , , , , , , |Comments Off on Vine: What Can Six Seconds Do For Your Small Business?