»Tag:social media tips

Using Social Media To Your Brand-Vantage

Social media is a communication tool that brings people together. However, it seems that often social media can cause more harm than good, especially when it involves your personal or professional brand and reputation.

This is where the best brands (personal and corporate) have learned to use social media not as a form of advertising and […]

By |August 11th, 2016|Categories: Social Media|

The Growing Effect Of Social Media On Marketing

Social media is everywhere and it is changing the way consumers interact with friends, learn new things, follow news stories, and make purchases. Social media will also change your marketing tactics, but in order to adapt your marketing strategies, you need a good understanding of how it has evolved.
What Is Social Media?
Social media is the […]

By |October 13th, 2015|Categories: Article, Featured Posts, Frequently Asked Questions, How To & Tutorials, Social Media|

Social Media Ads 101: Facebook Click-To-Website Ads

I’ve written many previous blogs about social media advertising. Facebook gives you many advertising options, from event responses to video views, but today I’ll be addressing ads that lead directly to your website. As nice as it is to get more likes and more engagement on your Facebook page, if you’re business isn’t making money […]

By |September 22nd, 2014|Categories: How To & Tutorials, Social Media|

Recent Changes to Facebook’s Advertising Options

As some of you may be aware, Facebook has been making a lot of changes to their ads. While I won’t talk about all of the changes, I’ll detail the ones that I feel are the most pertinent to social media marketing. These are the changes to event advertising and the ability to schedule ads.
Advertising […]

By |September 7th, 2014|Categories: Industry News & Updates, Social Media|

Social Media Ads 101: LinkedIn

I have recently tried my hand at LinkedIn Ads, and I must admit I find them to be quite fascinating. Although you don’t get the click-through-rates that Facebook ads provide, your impressions are much higher. With over 310 million users so it may seem hard to get noticed on LinkedIn, but by running ads you […]

By |August 25th, 2014|Categories: How To & Tutorials, Social Media|

The Ideal Ratio Between Twitter Followers and Those you Follow

Twitter is a social media platform that is beloved by both individuals and companies.  With 135,000 new users each day, Twitter is growing fast and people are constantly trying to get new followers. Following people is easy, but gaining followers is trickier. This brings up the question, should you follow more people than follow you […]

By |August 9th, 2014|Categories: Archive, Social Media|

Why you Should Never Buy Followers, Fans, Likes, etc.

It seems like at least once a week, one of the twitter profiles I manage will gain a new follower that will offer Instagram followers, Facebook likes, Google Plus +1’s, and more. They promise x number of followers for x number of dollars. You may have even considered it. I mean it’s a small price […]

By |July 10th, 2014|Categories: Archive, Social Media|

Facebook Video Ads: The Next Big Thing?

We’ve written before about the many tools Facebook offers, from audience insights to unnervingly specific targeting options. Today though, we’re writing about something that hasn’t been released to the general public yet – video ads.
Facebook Video Ads
Ever since I started working for Big Leap I have fallen in love with Facebook ads. Vastly different from […]

By |June 29th, 2014|Categories: Archive, Industry News & Updates, Social Media|

The Importance of Facebook Sponsored Posts

Organic reach has been dropping over the past while. This means less and less of your fans will see your posts in their newsfeed. Alas, what can be done?!? Here at Big Leap, we’ve been using several tactics to maintain a strong Facebook presence. Facebook has given companies a variety of ways to reach their […]

By |June 14th, 2014|Categories: Archive, Social Media, Social SEO|

Why Every Social Media Story Needs Conflict

In my last post, I wrote about the importance of storytelling on social media. One necessary element of any successful story is conflict. Without conflict, stories would be completely boring. Imagine Batman without the Joker. How interesting would the Dark Knight be, strutting around Gotham in his fancy tights and cape with nothing to do […]

By |March 25th, 2014|Categories: Archive, Social Media|