Using Social Media to Enhance Your Brand

Using Social Media To Your Brand-Vantage

Social media is a communication tool that brings people together. However, it seems that often social media can cause more harm than good, especially when it involves your personal or professional brand and reputation. This is where the best brands (personal and corporate) have learned to use social media not as a form of advertising […]

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The Growing Effect Of Social Media On Marketing

Social media is everywhere and it is changing the way consumers interact with friends, learn new things, follow news stories, and make purchases. Social media will also change your marketing tactics, but in order to adapt your marketing strategies, you need a good understanding of how it has evolved. What Is Social Media? Social media […]

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Social Media Ads 101: LinkedIn

I have recently tried my hand at LinkedIn Ads, and I must admit I find them to be quite fascinating. Although you don’t get the click-through-rates that Facebook ads provide, your impressions are much higher. With over 310 million users so it may seem hard to get noticed on LinkedIn, but by running ads you […]

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Why Every Social Media Story Needs Conflict

In my last post, I wrote about the importance of storytelling on social media. One necessary element of any successful story is conflict. Without conflict, stories would be completely boring. Imagine Batman without the Joker. How interesting would the Dark Knight be, strutting around Gotham in his fancy tights and cape with nothing to do […]

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