The Big Leap 12 Step Program for Excellent Content Creation

Like a recovering addict’s 12-step program, a sustainable content strategy needs to be constantly re-evaluated and re-assessed. You never leave the program—you’re an addict for life. These 12 steps for content marketers are intended to be applied and re-applied, with adjustments made as you go. It’s a never-ending wheel of content creation that will roll […]

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The Best Social Media Site for Google Rankings

Everyone has their favorite social networking site. First MySpace, then Facebook, Twitter, Instagram, Vine, Google+ etc. As SEO specialists, there’s one that we should really try to take advantage of, and that’s Google+. In this world of interconnectedness, integration, and being logged into (what seems to be) 50 services at once it’s no surprise that […]

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Do Share a Game Changer?

Every so often an app or add-on comes along and blows peoples’ minds, changing how they do things.  Sometimes, it’s a social-life changing program like Facebook.  Other times it’s an app that watches over your nextdoor neighbor and your community.  Sometimes, it’s a simple browser extension that can save you some time. Do Share is […]

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Google+ Broadens Use of Vanity URLs

Earlier this month, Google+ announced that it was beginning to offer vanity URLs to confirmed accounts, e.g. well known celebrities or organizations. Now, they are being made available to more users, but there’s a catch. Up until the announcement that Google+ would begin using vanity URLs, the URL structure for profiles simply consisted of a […]

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