SEO for SaaS Companies

How to Use SEO to Generate Leads for Your SaaS Company

You’ve probably heard a lot about search engine optimization, and you may be wondering, “what’s the big deal?” In the SaaS industry, you know how important solid data is. When you invest in marketing, you need to know that it will generate x in revenue (or leads). The key to running an SEO campaign for […]

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Bad Link Drama

It happens to all of us. It might have even happened to you. Well, even if it hasn’t, it’s better to be safe than sorry. Google is cracking down on businesses more than ever. Maybe you made some poor link building choices in the past. For one reason or another, our site sometimes gets linked […]

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How to Raise Your Google Standings Using SEO Tools

If you’re a small business owner or a multi-million dollar company my guess is that you want to get noticed. You are looking to get your message or product out there and so you have created a website to reach more people. However, this isn’t enough. Creating a pleasing website is a great place to start, but in order for you […]

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How Much Do Google Updates Affect Your SEO?

Every few months, the internet gets particularly upset because Google decided to change something. Fairly regularly, Google updates their search engine algorithm. These updates can be minor, or a complete overhaul of the existing system. The most recent major update was Hummingbird, announced back in September. Since then, however, there have been some minor changes […]

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Whitespark's Local Citation Finder

As I mentioned in a previous post, a citation is a mention of your business name, address, and phone number on another webpage. As we learn from GetListed, “citations are a key component of the ranking algorithms of the major search engines. Other factors being equal, businesses with a greater number of citations will probably rank […]

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SMX East

Anyone worth their salt in the SEO industry knows about the Search Marketing Expo conventions held all over the world every year. This week, SMX hits the Big Apple with SMX East. Search Marketing Expo Search Marketing Expo, or SMX, is parented by the team at Search Engine Land, a leader in the SEO, SEM, […]

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What Are Widgets and Do You Need Them?

By now you’ve most likely heard of widgets. Widgets are everywhere. They’re on your smartphone, your laptop, your TV, your desktop, your favorite websites, or even your refrigerator. Widgets are essentially small apps, limited in scope, but simple enough for the end user to quickly get information or do simple tasks. Examples of widgets are […]

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