Optimizing SEO With PPC

Let’s start off with a pop quiz. Pop Quiz: I’ve removed the symbol in the ad below. For the search term “insurance”, choose which of the two listings below is an ad. Quickly now! To the average person searching this, and even at a quick glance from a seasoned digital marketer, the listings look very […]

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Three Keys to Creating a Great Facebook Ad

When it comes to cost per 1,000 impressions, Facebook ads by and large are the best investment you could hope for.  Facebook ads are a cost-effective way to get your name out there, but just because they don’t cost a lot doesn’t mean you should squander them.  But how can you optimize your ads? How I […]

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What are Google AdWords Extensions?

Google recently announced that they had updated their AdWords tool to show certain ads over others. The algorithm for deciding which ad to display has been changed in order to account for Google AdWords Extensions. After this update, those ads with extensions will be shown over those without extensions. Now that you know that Google […]

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SMX East

Anyone worth their salt in the SEO industry knows about the Search Marketing Expo conventions held all over the world every year. This week, SMX hits the Big Apple with SMX East. Search Marketing Expo Search Marketing Expo, or SMX, is parented by the team at Search Engine Land, a leader in the SEO, SEM, […]

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Making Money from Facebook Ads

Facebook Ads can be a great way to throw your money away. Based on many of the ads I see in my sidebar and newsfeed, I believe thousands of brands do just that every day. Picture, if you will, waded-up dollar bills and hands full of change tossed into a trash can (or more accurately, […]

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Keep Google AdWord Cost-Per-Click Down – Quality Score

The fastest and most surefire way to drive traffic to your website is through paid search results – Google Adwords. However, this form of traffic can end up being fairly expensive; especially if you are a smaller company with a limited advertising budget. All is not lost though, you can keep Google AdWord Cost-Per-Click down […]

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Perfecting Your Google AdWords Call to Action

Advertising online, especially through services like Google AdWords, is usually focused so as to maximize profit margins. Users of Google often have something specific in mind when they utilize the search engine. Many are looking for a product or service that will fill a need that they have. A company that develops its AdWords call […]

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Previewing Pay Per Click Ads on Google

Many SEO firms utilize Google Adwords to create pay per click campaigns for their client companies. Prior to this point, the only information a Google user had to go on was the description in the ad itself. Thus, campaign managers had to develop accurate and enticing ads. A new feature being added to Adwords will […]

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