»Tag:ppc tips

Optimizing SEO With PPC

Let’s start off with a pop quiz.

Pop Quiz: I’ve removed the symbol in the ad below. For the search term “insurance”, choose which of the two listings below is an ad. Quickly now!

To the average person searching this, and even at a quick glance from a seasoned digital marketer, the listings look very similar. Some […]

By |August 8th, 2016|Categories: PPC, SEO|

Three Keys to Creating a Great Facebook Ad

When it comes to cost per 1,000 impressions, Facebook ads by and large are the best investment you could hope for.  Facebook ads are a cost-effective way to get your name out there, but just because they don’t cost a lot doesn’t mean you should squander them.  But how can you optimize your ads? How I […]

By |April 14th, 2014|Categories: Archive, PPC, Social Media|

What are Google AdWords Extensions?

Google recently announced that they had updated their AdWords tool to show certain ads over others. The algorithm for deciding which ad to display has been changed in order to account for Google AdWords Extensions. After this update, those ads with extensions will be shown over those without extensions.

Now that you know that Google ads […]

By |October 31st, 2013|Categories: Archive, Industry News & Updates, PPC, SEO|

SMX East

Anyone worth their salt in the SEO industry knows about the Search Marketing Expo conventions held all over the world every year. This week, SMX hits the Big Apple with SMX East.
Search Marketing Expo

Search Marketing Expo, or SMX, is parented by the team at Search Engine Land, a leader in the SEO, SEM, and Social […]

By |September 30th, 2013|Categories: Archive, Industry News & Updates|

Making Money from Facebook Ads

Facebook Ads can be a great way to throw your money away. Based on many of the ads I see in my sidebar and newsfeed, I believe thousands of brands do just that every day. Picture, if you will, waded-up dollar bills and hands full of change tossed into a trash can (or more accurately, […]

By |September 11th, 2013|Categories: Archive, PPC, Social Media|

Designing a Landing Page

Thanksgiving has now passed and the Christmas shopping has begun. People are searching for the best deals and are purchasing more than they have all year. Online advertising can be a great tool in order to get the word out about your special offers and landing pages can be a great tool to help those […]

By |November 28th, 2012|Categories: Archive, Featured Posts, How To & Tutorials, PPC|

Keep Google AdWord Cost-Per-Click Down – Quality Score

The fastest and most surefire way to drive traffic to your website is through paid search results – Google Adwords. However, this form of traffic can end up being fairly expensive; especially if you are a smaller company with a limited advertising budget. All is not lost though, you can keep Google AdWord Cost-Per-Click down […]

By |May 19th, 2011|Categories: Archive, PPC|

Perfecting Your Google AdWords Call to Action

Advertising online, especially through services like Google AdWords, is usually focused so as to maximize profit margins. Users of Google often have something specific in mind when they utilize the search engine. Many are looking for a product or service that will fill a need that they have. A company that develops its AdWords call […]

By |May 9th, 2011|Categories: Archive, PPC|

Previewing Pay Per Click Ads on Google

Many SEO firms utilize Google Adwords to create pay per click campaigns for their client companies. Prior to this point, the only information a Google user had to go on was the description in the ad itself. Thus, campaign managers had to develop accurate and enticing ads. A new feature being added to Adwords will […]

By |May 2nd, 2011|Categories: Archive, PPC|

Search Engine Users Are Ignorning Sponsored Links

Web advertisers are soaking up the latest data for their PPC campaign management. Earlier this year, a study was published by User Centric which concluded that ad placement among the top sponsored results on Google attracted 22% more attention than an equivalent placement on Bing.

This study was originally done in 2009. Here are the highlights:

42% […]

By |March 10th, 2011|Categories: Archive, Industry News & Updates, PPC, SEO|