»Tag:Paid Search

1+1=3: Combining SEO and PPC for Big Data Insights

We all know by now that big data is a big deal. When you combine large pools of data, you can find previously hidden patterns that can lead to smarter business decisions and improved buy-in for new, innovative ideas.

While it’s easy to talk about data on an abstract level, it can be challenging for businesses […]

By |May 8th, 2015|Categories: PPC, SEO, Tools|

PPC 101: Ad Extensions

When we first take on a new client, we are often asked to perform an audit of their Adwords account. One of the first things that I look at when performing an audit is ad extensions. It may not take a lot of time, but it can really enhance your ads. Their presence alone can […]

By |April 21st, 2015|Categories: Marketing, PPC|