»Tag:media optimization

Optimizely vs. Unbounce: A Side-By-Side Comparison

The world of conversion rate optimization can be so valuable when executed properly, yet so often there is much confusion surrounding it. There are hundreds of tools you can use to get the job done, but for the purpose of this article, I want to focus on two of my favorite CRO tools and some […]

By |August 22nd, 2016|Categories: Conversion Optimization, Tools|

Why Small Businesses Should Invest In CRO

Small business resources are tight and focusing those limited resources into the projects and initiatives that produce desired results can be tricky. Conversion Rate Optimization (CRO) is one of those business initiatives that can drive significant improvements to your bottom line.
What Is It & Who’s It For?
Conversion Rate Optimization (CRO) is the process of increasing […]

By |August 18th, 2016|Categories: Conversion Optimization|

SEO Benefits of Google +

Although Google has specifically stated that +1’s on Google + have no impact on search rankings,  there is plenty of evidence to suggest that a strong Google + presence significantly impacts SEO efforts. If you are a small business owner seeking to maximize the reach of your brand and increase traffic to your website, optimizing […]

By |October 23rd, 2013|Categories: Archive, SEO, Social Media, Social SEO|

Fall Fashion Takes a Turn on the Digital Catwalk

J. Crew & Pinterest

Fashion retailer, J. Crew is taking their fall catalog to the digital catwalk via Pinterest.  While the popular site is no stranger to the fashion industry, it is rare for a design label to utilize the social image platform to promote a new line.  This ‘Sneak Peek’ allows buyers to pre-order their […]

By |August 19th, 2013|Categories: Archive, Social Media, Social SEO|

Twitter and Facebook Making Major Changes

Social Networking sites Twitter and Facebook have both announced new features for users which aim to improve the overall experience. Twitter has released its own Twitter Analytics tool for public use and Facebook has officially adopted clickable hashtags in order to better organize topics and monetize searches.

The initial implementation of the hashtag on Twitter has […]

By |June 13th, 2013|Categories: Archive, Industry News & Updates, Social Media|

Nextdoor, the Next Big Social App?

We’ve all heard of Twitter, Facebook, Instagram, etc. But have you heard of Nextdoor yet? Nextdoor is a new social networking app for you and your community. Most social networking sites are about individuals, and in turn, are full of fake and spam accounts. Nextdoor’s goal is to become the go-to app for communities as […]

By |May 23rd, 2013|Categories: Archive, Local SEO, Social Media|

Courage in Integrity

He was the kid that everyone picked on in grade school.  He dressed funny, had shaggy hair, was socially awkward, and his smell was a weaponized friend repellant.  He tried to make fun of the way I walked once, and then I teased him till he cried.

It happened during recces in fifth grade.  A group […]

By |May 9th, 2013|Categories: Archive, SEO, Social Media|

SEO and Your Special Interest

Why SEO?

Both online and brick & mortar businesses use Search Engine and Social Media Optimization to grow.  These tools are not, however, exclusively useful in this arena.  Niche communities are using social media to collaborate and grow every day, but many do not even consider how SEO may help.

In my spare time I participate in […]

By |April 22nd, 2013|Categories: Archive, SEO, Social Media, Web Design & Development|

The Robbing Power of Fear

Fear grips all people at some time or another.  It is an emotion placed within the body as a self-defense mechanism that warns of danger and heightens the senses that facilitate a fight or flight response.

In this way, fear is a good emotion for people to feel.  As a guardian, fear serves to protect individuals […]

By |April 18th, 2013|Categories: Archive, SEO, Social Media|

Don’t Let Sunk Costs Stop You From Building A Good Website

This morning I was in the shower enjoying the warm and wet goodness, when I reached down and discovered my trusty Dove bar was missing. Since I jumped into the shower before checking if I was fully stocked up on shampoo and soap, I was left with a problem everyone has faced at least […]

By |April 11th, 2013|Categories: Archive, Web Design & Development|