Why Small Businesses Should Invest In CRO

Why Small Businesses Should Invest In CRO

Small business resources are tight and focusing those limited resources into the projects and initiatives that produce desired results can be tricky. Conversion Rate Optimization (CRO) is one of those business initiatives that can drive significant improvements to your bottom line. What Is It & Who’s It For? Conversion Rate Optimization (CRO) is the process […]

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SEO Benefits of Google +

Although Google has specifically stated that +1’s on Google + have no impact on search rankings,  there is plenty of evidence to suggest that a strong Google + presence significantly impacts SEO efforts. If you are a small business owner seeking to maximize the reach of your brand and increase traffic to your website, optimizing […]

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Twitter and Facebook Making Major Changes

Social Networking sites Twitter and Facebook have both announced new features for users which aim to improve the overall experience. Twitter has released its own Twitter Analytics tool for public use and Facebook has officially adopted clickable hashtags in order to better organize topics and monetize searches. The initial implementation of the hashtag on Twitter […]

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Nextdoor, the Next Big Social App?

We’ve all heard of Twitter, Facebook, Instagram, etc. But have you heard of Nextdoor yet? Nextdoor is a new social networking app for you and your community. Most social networking sites are about individuals, and in turn, are full of fake and spam accounts. Nextdoor’s goal is to become the go-to app for communities as […]

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Courage in Integrity

He was the kid that everyone picked on in grade school.  He dressed funny, had shaggy hair, was socially awkward, and his smell was a weaponized friend repellant.  He tried to make fun of the way I walked once, and then I teased him till he cried. It happened during recces in fifth grade.  A […]

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The Robbing Power of Fear

Fear Fear grips all people at some time or another.  It is an emotion placed within the body as a self-defense mechanism that warns of danger and heightens the senses that facilitate a fight or flight response. In this way, fear is a good emotion for people to feel.  As a guardian, fear serves to […]

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