Social Media is a Marketing Tool
Social media is not new. I’ve been using it to market clients in dozens of industries since 2007. And there are a few people out there who claim to have been doing it longer than that! But despite nearly a decade as a viable—and valuable—marketing tool, many businesses and individuals […]
As marketers, we often talk about creating an emotional connection with our audience. This is obviously important because we know action and decision making are most strongly linked to emotion, rather than rational or analytical thought.
While this is somewhat oversimplified, your brain is generally divided into two main parts, rational and emotional. The rational side […]