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The Step-by-step Guide to Social Media Marketing

Social Media is a Marketing Tool  Social media is not new. I’ve been using it to market clients in dozens of industries since 2007. And there are a few people out there who claim to have been doing it longer than that! But despite nearly a decade as a viable—and valuable—marketing tool, many businesses and […]

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Creating an Emotional Connection: Advice from Don Draper

As marketers, we often talk about creating an emotional connection with our audience. This is obviously important because we know action and decision making are most strongly linked to emotion, rather than rational or analytical thought. While this is somewhat oversimplified, your brain is generally divided into two main parts, rational and emotional. The rational […]

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New Showcase Pages on LinkedIn

As a small business owner, you are constantly looking for ways to get your product in front of consumers. And, because the world is leaning heavily toward online marketing, it is important to establish yourself on social media. Luckily, Facebook, Twitter, and other social media platforms are making it easier than ever to promote your […]

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