»Tag:marketing comparisons

How to Use LinkedIn as a Marketing Tool


LinkedIn is one of the world’s fastest-growing social media platforms, attracting nearly 225 million people from all over the world. What makes this platform unique is its professional content and user base. This platform is most commonly known as a networking and recruiting tool, used to stay connected with companies and business professionals, to stay up-to-date […]

By |October 9th, 2013|Categories: Archive, Social Media|

Deep Linking Tips Part 2

Last week I started to talk about the importance of deep linking and gave a few tips in my blog post Deep Linking Tips Part 1.
Today I’ll be getting more into deep link strategy.  When you should use them and when not to.

Deep Link Ratio

Your site’s deep link ratio is the % of total number […]

By |June 13th, 2013|Categories: Archive, Local SEO, SEO, Social SEO|

Google's Project Re:Brief – Old Advertising Is Made New Again

Internet advertising turns 18 years old in 2013. While this might be cause to celebrate for advertisers, many users are simply bored with it and becoming increasingly smarter at finding ways to opt out of Internet ads. Enter Google’s new campaign Re:Brief.

Re:Brief aims to re-envision some of the most captivating print and television ads from […]

By |May 22nd, 2013|Categories: Archive, Industry News & Updates|

Noah Parks Speaking At HSMAI

We are happy to announce that Noah Parks, VP of Digital Marketing for Leadgenix, will be giving a USA Today seminar this month. The topic is “Hi-Tech for the Hospitality Industry,” and he will be addressing the greater New York chapter of HSMAI (Hospitality Sales and Marketing Association International).

Key topics of his discussion will include:

Five […]

By |April 12th, 2013|Categories: Archive, Industry News & Updates|

How To Find a Good SEO Company

It’s come to my attention that most people who hire an SEO company have had some kind of poor experience which has turned them away from the idea of SEO entirely. This is a sad fact, particularly because any and every business needs online optimization considering the past and the future of Google and their […]

By |February 16th, 2013|Categories: Archive, How To & Tutorials, Industry News & Updates, SEO|

Developing Content that will Inspire Action

Producing valuable content can be a difficult task, especially for those companies or industries that aren’t particularly interesting. So you take the time to make sure your audience is engaged in what you produce, but how do you make sure they take action? Here are three tools to make sure you are getting results from […]

By |June 28th, 2012|Categories: Archive, SEO, Social Media|

How to Get Started With Pinterest

Being the latest social media buzzword is not something to be overlooked. Surpassing Twitter in terms of referral traffic isn’t either. So if you haven’t gotten “Pinterested” yet, the time is now. Here are a few simple steps to get started with Pinterest.
Establish Your Identity
Whether you are an individual or a company, users need to […]

By |March 20th, 2012|Categories: Archive, SEO, Social Media|

Google Chrome #2 Internet Browser

The browser wars continue: Google Chrome has surpassed Firefox to become the number two world’s most popular internet browser. And who’s in the lead? Microsoft’s Internet Explorer.

It is clear that Google Chrome’s marketshare had been slowly creeping up on Firefox for a few months now, but can it actually surpass the top browsing giant to […]

By |December 1st, 2011|Categories: Archive, Industry News & Updates, Web Design & Development|

Measuring the ROI of Social Media

There is no standard formula to measure the ROI of social media—it’s that simple. In order to have success with your social media marketing campaign, you must understand the stages of social media ROI and how to implement them. These will help guide your vision of social media in both the short- and long-term.
Stage 1: […]

By |November 17th, 2011|Categories: Archive, Social Media|

PayPal Access

PayPal and X.commerce have worked together to create PayPal Access.  PayPal Access will allow customers to shop more easily on the web.  Hackers will have more difficulty getting customer information because PayPal provides more security than other methods.

With this new service, customers will only need to remember one user name and password as opposed to the […]

By |October 19th, 2011|Categories: Archive, Web Design & Development|