How to Use LinkedIn as a Marketing Tool

  LinkedIn is one of the world’s fastest-growing social media platforms, attracting nearly 225 million people from all over the world. What makes this platform unique is its professional content and user base. This platform is most commonly known as a networking and recruiting tool, used to stay connected with companies and business professionals, to stay […]

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Deep Linking Tips Part 2

Last week I started to talk about the importance of deep linking and gave a few tips in my blog post Deep Linking Tips Part 1. Today I’ll be getting more into deep link strategy.  When you should use them and when not to. Deep Link Ratio Your site’s deep link ratio is the % […]

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Noah Parks Speaking At HSMAI

We are happy to announce that Noah Parks, VP of Digital Marketing for Leadgenix, will be giving a USA Today seminar this month. The topic is “Hi-Tech for the Hospitality Industry,” and he will be addressing the greater New York chapter of HSMAI (Hospitality Sales and Marketing Association International). Key topics of his discussion will […]

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Developing Content that will Inspire Action

Producing valuable content can be a difficult task, especially for those companies or industries that aren’t particularly interesting. So you take the time to make sure your audience is engaged in what you produce, but how do you make sure they take action? Here are three tools to make sure you are getting results from […]

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How to Get Started With Pinterest

Being the latest social media buzzword is not something to be overlooked. Surpassing Twitter in terms of referral traffic isn’t either. So if you haven’t gotten “Pinterested” yet, the time is now. Here are a few simple steps to get started with Pinterest. Establish Your Identity Whether you are an individual or a company, users […]

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Google Chrome #2 Internet Browser

The browser wars continue: Google Chrome has surpassed Firefox to become the number two world’s most popular internet browser. And who’s in the lead? Microsoft’s Internet Explorer. It is clear that Google Chrome’s marketshare had been slowly creeping up on Firefox for a few months now, but can it actually surpass the top browsing giant […]

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Measuring the ROI of Social Media

There is no standard formula to measure the ROI of social media—it’s that simple. In order to have success with your social media marketing campaign, you must understand the stages of social media ROI and how to implement them. These will help guide your vision of social media in both the short- and long-term. Stage […]

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PayPal Access

PayPal and X.commerce have worked together to create PayPal Access.  PayPal Access will allow customers to shop more easily on the web.  Hackers will have more difficulty getting customer information because PayPal provides more security than other methods. With this new service, customers will only need to remember one user name and password as opposed to […]

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