The Step-by-step Guide to Social Media Marketing

Social Media is a Marketing Tool  Social media is not new. I’ve been using it to market clients in dozens of industries since 2007. And there are a few people out there who claim to have been doing it longer than that! But despite nearly a decade as a viable—and valuable—marketing tool, many businesses and […]

Read More…

The Growing Effect Of Social Media On Marketing

Social media is everywhere and it is changing the way consumers interact with friends, learn new things, follow news stories, and make purchases. Social media will also change your marketing tactics, but in order to adapt your marketing strategies, you need a good understanding of how it has evolved. What Is Social Media? Social media […]

Read More…

Social Media Ads 101: LinkedIn

I have recently tried my hand at LinkedIn Ads, and I must admit I find them to be quite fascinating. Although you don’t get the click-through-rates that Facebook ads provide, your impressions are much higher. With over 310 million users so it may seem hard to get noticed on LinkedIn, but by running ads you […]

Read More…

New Showcase Pages on LinkedIn

As a small business owner, you are constantly looking for ways to get your product in front of consumers. And, because the world is leaning heavily toward online marketing, it is important to establish yourself on social media. Luckily, Facebook, Twitter, and other social media platforms are making it easier than ever to promote your […]

Read More…

End of Year Review 2013: Social Media

Overall Trends 2013 has been a great year for Social Media witnessing large growth not only in user base but in the ability for social media to meet business needs. Social Media Sites continue to grow more marketing friendly allowing companies to better segment and target users. Targeted users can be serviced ads designed specifically […]

Read More…

How to Use LinkedIn as a Marketing Tool

  LinkedIn is one of the world’s fastest-growing social media platforms, attracting nearly 225 million people from all over the world. What makes this platform unique is its professional content and user base. This platform is most commonly known as a networking and recruiting tool, used to stay connected with companies and business professionals, to stay […]

Read More…