The Step-by-step Guide to Social Media Marketing

Social Media is a Marketing Tool 
Social media is not new. I’ve been using it to market clients in dozens of industries since 2007. And there are a few people out there who claim to have been doing it longer than that! But despite nearly a decade as a viable—and valuable—marketing tool, many businesses and individuals […]

By |October 29th, 2015|Categories: Article, Featured Posts, Frequently Asked Questions, How To & Tutorials, Social Media|

The Growing Effect Of Social Media On Marketing

Social media is everywhere and it is changing the way consumers interact with friends, learn new things, follow news stories, and make purchases. Social media will also change your marketing tactics, but in order to adapt your marketing strategies, you need a good understanding of how it has evolved.
What Is Social Media?
Social media is the […]

By |October 13th, 2015|Categories: Article, Featured Posts, Frequently Asked Questions, How To & Tutorials, Social Media|

Social Media Ads 101: LinkedIn

I have recently tried my hand at LinkedIn Ads, and I must admit I find them to be quite fascinating. Although you don’t get the click-through-rates that Facebook ads provide, your impressions are much higher. With over 310 million users so it may seem hard to get noticed on LinkedIn, but by running ads you […]

By |August 25th, 2014|Categories: How To & Tutorials, Social Media|

How to Get Noticed on LinkedIn

There are 2 new LinkedIn accounts created every second. 

There were approximately 300 million users as of May 01, 2014 – 100 million of which were in the US.

40% of these 300 million users said the check LinkedIn daily.

So what does this mean for you?  It means you’re a drop in the bucket; however, there are […]

By |May 30th, 2014|Categories: Archive, Industry News & Updates, Social Media, Social SEO|

The Dangers of a Company Relying on one Social Media Site

Facebook. Twitter. LinkedIn. Pinterest. Google+. Need we go on?

There are more social media platforms than I care to count. It’s almost overwhelming. Some companies might wonder if it’s worth the hassle, wouldn’t it be better if they just chose a platform and stuck with it?

In a word: NO!!!

Here are 4 reasons why you should diversify.
#1 Reach Different People
There […]

By |April 29th, 2014|Categories: Archive, Social Media|

New Showcase Pages on LinkedIn

As a small business owner, you are constantly looking for ways to get your product in front of consumers. And, because the world is leaning heavily toward online marketing, it is important to establish yourself on social media. Luckily, Facebook, Twitter, and other social media platforms are making it easier than ever to promote your […]

By |January 17th, 2014|Categories: Archive, Industry News & Updates, Social Media|

End of Year Review 2013: Social Media

Overall Trends
2013 has been a great year for Social Media witnessing large growth not only in user base but in the ability for social media to meet business needs. Social Media Sites continue to grow more marketing friendly allowing companies to better segment and target users. Targeted users can be serviced ads designed specifically for […]

By |January 8th, 2014|Categories: Featured Posts, Industry News & Updates, Social Media, Social SEO|

How to Use LinkedIn Products and Services


LinkedIn allows you to connect with other business professionals and stay up-to-date on industry news, as well as providing a way to display your company’s products and services for others to view, recommend, and talk about. Potential clients are able to see what you have to offer, and current clients are able to give feedback […]

By |November 1st, 2013|Categories: Archive, How To & Tutorials, Social Media|

How to Use LinkedIn as a Marketing Tool


LinkedIn is one of the world’s fastest-growing social media platforms, attracting nearly 225 million people from all over the world. What makes this platform unique is its professional content and user base. This platform is most commonly known as a networking and recruiting tool, used to stay connected with companies and business professionals, to stay up-to-date […]

By |October 9th, 2013|Categories: Archive, Social Media|

Is Google+ Just Another Social Media Site?

Many people have made up their minds whether or not they will ever use Social Media. They decide they don’t want to use social media because they may think it’s not for them, or they just don’t want to get involved. Although it is important to respect everyone’s decisions, let’s take a look at some […]

By |September 28th, 2013|Categories: Archive, Social Media, Social SEO|