3 Tips to Making Your Facebook Post Go Viral

With over one billion people on Facebook, it has become a great opportunity for companies who want to market themselves and expand their audience. Getting shares, likes and interactions has become increasingly more important as consumers increasingly rely on social media to inform their buying decisions. “Going viral” has become the pinnacle of social media […]

By |November 12th, 2015|Categories: Article, Featured Posts, Frequently Asked Questions, How To & Tutorials, Social Media|

The Growing Effect Of Social Media On Marketing

Social media is everywhere and it is changing the way consumers interact with friends, learn new things, follow news stories, and make purchases. Social media will also change your marketing tactics, but in order to adapt your marketing strategies, you need a good understanding of how it has evolved.
What Is Social Media?
Social media is the […]

By |October 13th, 2015|Categories: Article, Featured Posts, Frequently Asked Questions, How To & Tutorials, Social Media|

The Dangers of a Company Relying on one Social Media Site

Facebook. Twitter. LinkedIn. Pinterest. Google+. Need we go on?

There are more social media platforms than I care to count. It’s almost overwhelming. Some companies might wonder if it’s worth the hassle, wouldn’t it be better if they just chose a platform and stuck with it?

In a word: NO!!!

Here are 4 reasons why you should diversify.
#1 Reach Different People
There […]

By |April 29th, 2014|Categories: Archive, Social Media|

Visual Content and the Case for Instagram

Several years ago Instagram was a niche social network. It wasn’t generating revenue and was essentially thought of as a tool where young people could pretend they were expert photographers. According to a recent study, however, approximately 18% of cell phone owners now use Instagram on their phone. More than a third of these people […]

By |February 11th, 2014|Categories: Archive, Industry News & Updates|

Instagram Direct: What’s in it for Businesses?

Last month Instagram unveiled “Instagram Direct” a new tool that, as the name implies, allows users to send pictures directly to individual followers. The feature also lets users comment privately once an image is shared. The release of Instagram Direct closed out a big year for the Facebook-owned app, one that brought several new features […]

By |January 14th, 2014|Categories: Archive, Social Media|

That’s Not How to Use a Hashtag

We’ve all seen it. Whether it’s on Facebook, Twitter, or Instagram, there seems to always be a few people who are way too aggressive with their hasthag usage. They think that the purpose behind hashtags is to come up with a creative multi-word combination with a # sign in front of it. #suchagreatweekend #bestfriendsforlife or […]

By |September 17th, 2013|Categories: Archive, How To & Tutorials, Social Media|

Instagram Video or Vine? Which is better for Small Businesses?

As the world of social media continues to evolve into a powerful marketing tool for small business, new platforms like Instagram Video and Vine are beginning to take the reigns. Both Instagram Video (15 seconds max) and Vine (6 seconds max) are designed for users to create short videos. Unlike Youtube, which doesn’t have a time limit, […]

By |July 22nd, 2013|Categories: Archive, Social Media|

Facebook Replies to Vine with Instagram Video

In the fall of 2012 Twitter acquired a small company that was working on what was to become the most popular video app today: Vine. Vine released on January 24, 2013 on iOS devices and finally came to Android devices early this month.

Vine allows users to create short, 6 second videos and share them with […]

By |June 20th, 2013|Categories: Archive, Industry News & Updates, Social Media|

Social Media Through The Lens of Google Glass

Google Glass is looking to make a big splash in everyone’s lives. Essentially a high tech pair of glasses, Google Glass is aiming to bring the internet even closer to our everyday lives by integrating it even further into everything we do.

Google’s goal for the Google Glass is for it to become as ubiquitous as the smartphone. It […]

By |May 16th, 2013|Categories: Archive, Social Media, Social SEO|

Instagram and Voting

 Just by looking at the seemingly endless amount of pictures of people’s lunches or black and white snap shots of hipsters’ shoes flooding my Facebook and twitter feeds, it’s not hard to see that Instagram is extremely popular.  It’s so popular it’s become a great tool in social media marketing.  In fact Instagram recently set a […]

By |November 6th, 2012|Categories: Archive, Social Media|