With over one billion people on Facebook, it has become a great opportunity for companies who want to market themselves and expand their audience. Getting shares, likes and interactions has become increasingly more important as consumers increasingly rely on social media to inform their buying decisions. “Going viral” has become the pinnacle of social media […]
Several years ago Instagram was a niche social network. It wasn’t generating revenue and was essentially thought of as a tool where young people could pretend they were expert photographers. According to a recent study, however, approximately 18% of cell phone owners now use Instagram on their phone. More than a third of these people […]
Last month Instagram unveiled “Instagram Direct” a new tool that, as the name implies, allows users to send pictures directly to individual followers. The feature also lets users comment privately once an image is shared. The release of Instagram Direct closed out a big year for the Facebook-owned app, one that brought several new features […]
We’ve all seen it. Whether it’s on Facebook, Twitter, or Instagram, there seems to always be a few people who are way too aggressive with their hasthag usage. They think that the purpose behind hashtags is to come up with a creative multi-word combination with a # sign in front of it. #suchagreatweekend #bestfriendsforlife or […]
As the world of social media continues to evolve into a powerful marketing tool for small business, new platforms like Instagram Video and Vine are beginning to take the reigns. Both Instagram Video (15 seconds max) and Vine (6 seconds max) are designed for users to create short videos. Unlike Youtube, which doesn’t have a time limit, […]
In the fall of 2012 Twitter acquired a small company that was working on what was to become the most popular video app today: Vine. Vine released on January 24, 2013 on iOS devices and finally came to Android devices early this month.
Vine allows users to create short, 6 second videos and share them with […]
Google Glass is looking to make a big splash in everyone’s lives. Essentially a high tech pair of glasses, Google Glass is aiming to bring the internet even closer to our everyday lives by integrating it even further into everything we do.
Google’s goal for the Google Glass is for it to become as ubiquitous as the smartphone. It […]
Just by looking at the seemingly endless amount of pictures of people’s lunches or black and white snap shots of hipsters’ shoes flooding my Facebook and twitter feeds, it’s not hard to see that Instagram is extremely popular. It’s so popular it’s become a great tool in social media marketing. In fact Instagram recently set a […]