3 Tips to Making Your Facebook Post Go Viral

With over one billion people on Facebook, it has become a great opportunity for companies who want to market themselves and expand their audience. Getting shares, likes and interactions has become increasingly more important as consumers increasingly rely on social media to inform their buying decisions. “Going viral” has become the pinnacle of social media […]

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The Growing Effect Of Social Media On Marketing

Social media is everywhere and it is changing the way consumers interact with friends, learn new things, follow news stories, and make purchases. Social media will also change your marketing tactics, but in order to adapt your marketing strategies, you need a good understanding of how it has evolved. What Is Social Media? Social media […]

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Visual Content and the Case for Instagram

Several years ago Instagram was a niche social network. It wasn’t generating revenue and was essentially thought of as a tool where young people could pretend they were expert photographers. According to a recent study, however, approximately 18% of cell phone owners now use Instagram on their phone. More than a third of these people […]

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Instagram Direct: What’s in it for Businesses?

Last month Instagram unveiled “Instagram Direct” a new tool that, as the name implies, allows users to send pictures directly to individual followers. The feature also lets users comment privately once an image is shared. The release of Instagram Direct closed out a big year for the Facebook-owned app, one that brought several new features […]

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That’s Not How to Use a Hashtag

We’ve all seen it. Whether it’s on Facebook, Twitter, or Instagram, there seems to always be a few people who are way too aggressive with their hasthag usage. They think that the purpose behind hashtags is to come up with a creative multi-word combination with a # sign in front of it. #suchagreatweekend #bestfriendsforlife or […]

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Instagram and Voting

 Just by looking at the seemingly endless amount of pictures of people’s lunches or black and white snap shots of hipsters’ shoes flooding my Facebook and twitter feeds, it’s not hard to see that Instagram is extremely popular.  It’s so popular it’s become a great tool in social media marketing.  In fact Instagram recently set a […]

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