Why Every Social Media Story Needs Conflict

In my last post, I wrote about the importance of storytelling on social media. One necessary element of any successful story is conflict. Without conflict, stories would be completely boring. Imagine Batman without the Joker. How interesting would the Dark Knight be, strutting around Gotham in his fancy tights and cape with nothing to do […]

Read More…

Facebook for Businesses: 5 Things you Need to Know

When it comes to businesses using Facebook, there are often many things that are overlooked and not carefully considered. As Facebook is the number one social media site out there, ensuring that your business page is adequately optimized is a must. Here are five ways in which you can best optimize your account to ensure […]

Read More…

Spring Cleaning your Facebook Business Page

When I was a young lad, the joys of spring were overshadowed by the gloomy task of spring cleaning. Chores took priority over playing outside.  As you can see, I’m still bitter and now have a love-hate relationship with spring cleaning. Regardless of my feelings toward spring cleaning, it’s that time of year again. Yes your […]

Read More…

Facebook Posts that Encourage User Involvement

With the expansion of social media and the modern deluge of information, individuals are becoming more and more selective with the information they spend time viewing.  As a result, it’s important for companies to know what kind of content to post, not only make their presence acknowledged but also appreciated in the realm of social […]

Read More…