In my last post, I wrote about the importance of storytelling on social media. One necessary element of any successful story is conflict. Without conflict, stories would be completely boring. Imagine Batman without the Joker. How interesting would the Dark Knight be, strutting around Gotham in his fancy tights and cape with nothing to do […]
I think it is fair to say that everyone wants to be successful at whatever they do on social media. But the real question is how do we measure that success? Is it by number of likes or followers on our page? Is it by amount of engagement? Is it by increased traffic to our […]
When it comes to businesses using Facebook, there are often many things that are overlooked and not carefully considered. As Facebook is the number one social media site out there, ensuring that your business page is adequately optimized is a must. Here are five ways in which you can best optimize your account to ensure […]
Social media is a tricky thing that everyone wants to be good at. Many people think that you can just jump on, create a page, and BAM! Your business is viral! But… That’s not the case.
Have you ever been on your companies Facebook page and wanted to know what kind of traction it is receiving? […]
When I was a young lad, the joys of spring were overshadowed by the gloomy task of spring cleaning. Chores took priority over playing outside. As you can see, I’m still bitter and now have a love-hate relationship with spring cleaning.
Regardless of my feelings toward spring cleaning, it’s that time of year again. Yes your car […]
With the expansion of social media and the modern deluge of information, individuals are becoming more and more selective with the information they spend time viewing. As a result, it’s important for companies to know what kind of content to post, not only make their presence acknowledged but also appreciated in the realm of social […]