I’ve written many previous blogs about social media advertising. Facebook gives you many advertising options, from event responses to video views, but today I’ll be addressing ads that lead directly to your website. As nice as it is to get more likes and more engagement on your Facebook page, if you’re business isn’t making money […]
As some of you may be aware, Facebook has been making a lot of changes to their ads. While I won’t talk about all of the changes, I’ll detail the ones that I feel are the most pertinent to social media marketing. These are the changes to event advertising and the ability to schedule ads.
When it comes to cost per 1,000 impressions, Facebook ads by and large are the best investment you could hope for. Facebook ads are a cost-effective way to get your name out there, but just because they don’t cost a lot doesn’t mean you should squander them. But how can you optimize your ads? How I […]
I think it is fair to say that everyone wants to be successful at whatever they do on social media. But the real question is how do we measure that success? Is it by number of likes or followers on our page? Is it by amount of engagement? Is it by increased traffic to our […]