Content marketing is creating big benefits for businesses and marketing agencies that have figured out how to do it right. The strategies for doing it right, however, differ from industry to industry and often meet with unique challenges. Content marketing for insurance agencies is full of opportunities for success—but you have to know what you’re […]
On a recent trip to New Orleans, I was walking through the French Quarter enjoying the street musicians and performers. It wasn’t Mardi Gras, but there still seemed to be a brass band on every corner.
One group of dancers was really drawing a crowd, and I wandered over to see what the commotion was. A […]
The character is alone, unaware, and you know something she doesn’t. It makes you want to yell at the top of your lungs just to save her, but you don’t. WHY? Because you’re curious, so curious that you are only a chapter in but you are turning the pages like a madman…just trying to find out what happens […]
As a copywriter, it is easy to believe that certain topics you must write about are, to put it simply, boring. You get it stuck in your mind that these topics are, and will always be, boring. Some of these topics could include, but are not limited to, asthma, paint thinners, landlord’s insurance, and gutter […]
When writing for SEO, it can sometimes be difficult to come up with original content. When you have a queue of 6 articles for insurance companies awaiting your rapt attention, things can look bleak. It is easy to become overwhelmed at the amount of writing you have to do. It is also easy to underestimate […]
Writing to build SEO is more than just creating content with keywords attached. Human see these lower quality articles and scoff at their lack of creativity and helpful information. Search engines are becoming more and more like people every day. They have evolved to the point that they are able to recognize quality content attached […]