»Tag:conversion rate

How To Technically Optimize Your Website: Page Load Times

Creating a properly optimized website is probably on your to-do list if you’re a new webmaster, or just new to web design and development. This can seem like an extremely intimidating task, especially considering how many websites there are out there. Luckily, there are a few techniques and tools available to you online that will […]

By |August 15th, 2013|Categories: Archive, How To & Tutorials, SEO, Web Design & Development|

What is Technical Optimization?

SEO is a multifaceted industry that relies on the proper balance and integration of all its parts to work the most efficiently and effectively. Of course, link building is vital to successful SEO, as is content creation, content distribution, web design, etc. But, how would all these “front end” SEO tactics work if everything behind […]

By |June 27th, 2013|Categories: How To & Tutorials, SEO|

Designing a Landing Page

Thanksgiving has now passed and the Christmas shopping has begun. People are searching for the best deals and are purchasing more than they have all year. Online advertising can be a great tool in order to get the word out about your special offers and landing pages can be a great tool to help those […]

By |November 28th, 2012|Categories: Archive, Featured Posts, How To & Tutorials, PPC|

Facebook To Marketers: Drop Click-Through-Rate Like It's Hot

While 99.9% of the marketing world has been content to keep using the standard means of measuring the performance of an online ad–the click-through-rate–Facebook is telling them to drop it. Drop it like it’s hot.
Reach and Frequency
On Monday, Facebook’s Brad Smallwood suggested that for the longest time the market had no way to measure the […]

By |October 6th, 2012|Categories: Archive, Social Media|

Measuring the ROI of Social Media

There is no standard formula to measure the ROI of social media—it’s that simple. In order to have success with your social media marketing campaign, you must understand the stages of social media ROI and how to implement them. These will help guide your vision of social media in both the short- and long-term.
Stage 1: […]

By |November 17th, 2011|Categories: Archive, Social Media|

Better Convert Visitors into Leads

If you are anything like me you like to compare yourself to others… This can sometimes be unhealthy and detrimental but sometimes it can lead you to evaluate your current position and figure out how to improve it. I do most of my comparisons between my company’s success and other companies’ success. I look at another company […]

By |June 13th, 2011|Categories: Archive, PPC, Web Design & Development|

Maximize Your Conversion Rate

These days, so many companies and e-commerce sites are turning to social media marketing services and cheap SEO to drive more traffic to their website.  However, they need to remember to think about the landing page itself and its potential for lead generation.  Here are several tips to maximize your conversion rate.

The content of your […]

By |May 26th, 2011|Categories: Archive, Social Media|

Perfecting Your Google AdWords Call to Action

Advertising online, especially through services like Google AdWords, is usually focused so as to maximize profit margins. Users of Google often have something specific in mind when they utilize the search engine. Many are looking for a product or service that will fill a need that they have. A company that develops its AdWords call […]

By |May 9th, 2011|Categories: Archive, PPC|

Starting a Side E-Commerce Site

So you’re like me – interested in generating a little bit of side income. Perhaps it is because you are irritated that everyone else out there seems to be able to be marginally/wildly successful in their various side ventures, or perhaps you just want to have some more disposable income to ‘play’ with.

Whatever […]

By |April 25th, 2011|Categories: Archive, How To & Tutorials, SEO|

Touch Point Attribution

If you have a website, chances are you have heard of Google Adwords – Pay-per-click advertising campaigns, and keywords; and are probably implementing some if not all of them yourself. There is an important principal to consider as you try to determine how successful a certain aspect may be, that of Attribution.

Attribution is the process of […]

By |March 28th, 2011|Categories: Archive, PPC, SEO|