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The Big Leap 12 Step Program for Excellent Content Creation

Like a recovering addict’s 12-step program, a sustainable content strategy needs to be constantly re-evaluated and re-assessed. You never leave the program—you’re an addict for life. These 12 steps for content marketers are intended to be applied and re-applied, with adjustments made as you go. It’s a never-ending wheel of content creation that will roll […]

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Becoming a More Creative Social Media Writer

You’re sitting at the computer, eyes blurred, fingers lightly tapping the keys. It’s that time of day to write some more social media posts. But nothing’s coming. As a Social Media Specialist, I’ve been there. Writing engaging and creative content day in and day out is not an easy task. Why is this? Why do […]

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