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Learning to Love Boring Topics

As a copywriter, it is easy to believe that certain topics you must write about are, to put it simply, boring. You get it stuck in your mind that these topics are, and will always be, boring. Some of these topics could include, but are not limited to, asthma, paint thinners, landlord’s insurance, and gutter […]

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Finding Your Copywriting Zen

When writing for SEO, it can sometimes be difficult to come up with original content. When you have a queue of 6 articles for insurance companies awaiting your rapt attention, things can look bleak. It is easy to become overwhelmed at the amount of writing you have to do. It is also easy to underestimate […]

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