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PPC How To: Negative Keywords

When it comes to PPC campaign management, a lot of focus gets placed on choosing the right keywords you want your ads to show up for. Choosing the right keywords will help you determine how people are finding your ads, and even how likely they are to convert on your site after clicking. Sometimes even […]

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Of Allsparks and Adwords

Internet marketing can be an intimidating task. As the internet continues to grow and evolve, so do the usage habits of consumers. It can be difficult to stay current on the latest trends and industry standards, especially with Google’s continued devotion to changing its own algorithm. What worked yesterday might not be what works for […]

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Basic PPC Optimization Practices

Online paid search advertising is a good compliment to any marketing plan. Just ask Google, they know everything! Also Google just so happens to run the biggest paid search advertising platform around, called AdWords. Coming in second place is the Microsoft and Yahoo joint venture Bing! Ads. No matter which platform you decide to use […]

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