In the world of today (as opposed to yesterday), social media rules. It has the ability to make or break brands, catch bombers, and pretty much anything else its users can think up. In spite of this, many people still fail to see the benefit of using social media to their advantage–particularly business owners.
If you own a business, you are involuntarily the face of that business because of social media. CEO’s and small business owners are now expected to be a major source of content online. Your customers want to know what you have to say, not what your social media specialists have to say.
Of course, a business owner doesn’t have time to be running all the social media accounts attributed to his or her business; however, they cannot just sit idly on the sidelines. For your benefit here are a few tips for business owners who are looking to get smart and get social. (If you don’t know where to start even after reading these tips, read Understanding Marketing Through Social Media.
A Few Good Places To Start
Climb aboard before you’re left behind.
1) Have a plan. It’s not enough just to be social. Who you are reflects on the brand of your company, and what you tweet or post will dictate how many people interact with your business. Think ahead about how you want to come across to your costumers and the world. Classy sociability stems from having a well-crafted plan to which you will stick as you engage the public.
2) Start a blog. Smart business owners will realize that content is king. And if your content has depth, perspective, and is intelligent, all the better. Sorry, but you will find it difficult to win the world over with 140 characters.
3) Authorship. Not only should you start writing, but you should start building up content that will be attributed to you–and in turn to your company. This doesn’t mean you can’t get a little guidance from your marketing directors (wink, wink).
4) Look to the future. Companies who cling to the past will eventually become the past. If your product/service is not relevant to what people want today then you might as well quit while you’re ahead. Utilize social media to investigate trends and determine an effective path moving forward for your company.
5) Spontaneity. Your customers (and possibly shareholders?) need to know that you are competent, but they should also get to see the personal side of you. Unexpectedness equals potential for attention. Also, spontaneity shows that you can react quickly and seize opportunities when they come.
6) Use it to communicate with your target. Trying to get a lot of followers/friends is great, but if you make a concerted effort to communicate with the people with whom you do business, your efforts will have a greater impact. It also shows that you care about your customers and recognize that you need them as much as, if not more than, they need you.
Just a Starter Kit
Keep in mind that these tips are just a starter kit. They aren’t going to ensure you find success in your social media endeavors, but they will ensure you have a direction moving forward. If you are looking to get serious about social media, get a hold of Big Leap’s social media specialists. They will be more than happy to chart out a strategy for your brand and help your efforts come to fruition.