The power of Social media is showing its face in politics. Facebook says that page popularity was a good predictor of election night victory. On the U.S. Politics on Facebook Page, the company says: “The Facebook political team’s initial snapshot of 98 House races shows that 74% of candidates with the most Facebook fans won their contests. In the Senate, their initial snapshot of 19 races shows that 81% of candidates with the most Facebook fans won their contests.”
More than 12 million people clicked the “I Voted” button yesterday compared to about 5.4 million in 2008. It is obvious that this increase in the number of people who clicked the “I Voted” button is partially a result of the general growth and popularity of Facebook, but the idea of social media‘s ability to predict elections is very interesting.
As a daily Facebook user, I will never become a fan of something, or click the “like” button unless I have some kind of connection to it. So why would I become a fan of a politicians page unless I intended to vote for them? I would imagine this to be the case for the majority of Facebook users.
Not all voters involve themselves in elections through social media. As a result, the use of Social media to predict the outcome of elections can not be completely accurate, but I believe it can give important insight to the probable outcome.