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Social Media has been used for years as a way to stay in touch with your friends and family. Businesses have used it to put up advertisements to help sell their products and services. Some businesses are not using social media to its full potential. There’s more to it than just putting up an ad for your services.

Benefits of Using Social Media in Your Business

For example, on Facebook it’s possible to make a business page. This allows potential customers to get to know your company. The page allows them to leave feedback as well as ask questions, which allows you to interact with your audience and gives you the opportunity to leave a good impression.

Companies Interacting because of Social MediaHaving a business page on social media sites is also a good way to attract customers. Almost everyone is on social media sites so it’s a good way to get your message out there and target your audience. In addition to this, having a good social media page has been proved to help increase traffic to your actual website.

Not to mention in all likelihood your competitors are already benefiting from using social media. If you aren’t using social media effectively you are likely missing out on benefits that your competitors are getting, thus giving your competition an edge.

Another benefit from advertising via social media is that it tends to cost less than other traditional forms of advertising such as bill-boards, commercials and other forms of advertising. Social media advertising also helps get the information you are trying to convey out faster and to a larger audience.

While there are a lot of benefits to using social media there are some draw backs. If you use it incorrectly you could end up with some major negative publicity so it’s important to be smart while using it.

Tips for Using Social Media

Engage your customers but remember to keep it professional, there’s little worse than a professional business acting unprofessional on social media sites, it sends the wrong message entirely. Post regularly not only does it help customersNo one likes Being Spammed see your involvement it may bring them back to read more.

Don’t spam. No one likes to be spammed it’s annoying and if anything it drives people away from your business.

Don’t be boring keep your customers informed and interested. It’s okay to be funny, just get a second opinion on it
before you post to help ensure that you don’t offend someone.

Don’t be negative, don’t insult people and above all do not lie. Lying is terrible for your company’s image. People don’t like to be lied to. Things like that spreads through social media like a wild fire and will completely thrash your reputation. Like it did with Amy’s Baking Company.

Social media can be a great tool for your company when used correctly. It can help your company interact and build a relationship with customers as well as boost your site ranking. Although if used incorrectly it could ruin your company’s reputation so it’s important remember what you should or should not do when posting on your social media pages.

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Photo credit: Vince_Lamb via photopin cc

Jamie Bates
Online Marketing Director