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Anyone worth their salt in the SEO industry knows about the Search Marketing Expo conventions held all over the world every year. This week, SMX hits the Big Apple with SMX East.

Search Marketing Expo

Search Marketing Expo, or SMX, is parented by the team at Search Engine Land, a leader in the SEO, SEM, and Social Media Marketing industry.  Throughout the year the conference is hosted in 11 different cities around the world. Each conference is dedicated to bringing the participants to the front lines and teaching them how to dive in and get hands on training from the experts.

SMX hosts 8 regional conferences in New York (East), San Jose (West), Stockholm, Milan, Jerusalem, Sydney, Paris, and Germany. Additionally a Social Media Marketing convention is held in Las Vegas and advanced conferences with content for experienced marketers are held annually in Seattle and London.

SMX East

This 3 day conference in New York City serves as a networking hub and educational platform for leaders,  innovators, and anyone involved in Search Engine Optimization, Search Engine Marketing, and Social Media Marketing.  Participants are provided with workshops that are catered specifically to their corner of the industry and classes are led by individuals who are at the forefront of the market.  Google, Bing, Microsoft, The Huffington Post, and other industry leaders are represented among the faculty of SMX East.

Participants attend workshops for a specific ‘track’, allowing them to focus on their own corner of the internet marketing arena. The four ‘tracks’ at SMX East are, SMX Boot Camp, which gives attendees the opportunity to delve into the basics of internet marketing and begin to explore the industry as a whole. The SEO, Mobile, and Paid Search Tracks are all pretty self explanatory, presenting each attendee with the cutting edge techniques and trends within that niche.

In addition to the workshops, the Expo portion allows vendors to bring their products to the hands of the people directly involved with the work in the industry.  Meet and greets and social hours are also organized to allow everyone the opportunity to network and collaborate with their peers outside their daily realm of influence.


From an outsider’s point of view (as I’ve yet to attend an SMX convention) this sounds like an amazing opportunity to completely immerse myself in and learn more about this industry.  Have you been to an SMX convention? What did you love? What would you change? What advice would you give to someone who is attending their first SMX?

photo credit: dannysullivan &  SEOPlanter via photopin cc

Jamie Bates
Online Marketing Director