Social media provides a way for both large and small business owners to have a way to compete on the same playing field. These five simple steps will help you get started.
1) Customers Know Best
Let them tell you what they like, which social networks they use, and what the best way to market to them is. Social media is one of the best and most convenient ways to consistently reach your customer base, so take advantage of this medium by learning how to meet their needs in a more informal environment.
2) Time is Money
It is virtually free to set up a Facebook or Twitter page for your company. However, these outlets require work—they are not free. You must be committed to constantly updating your pages and providing fresh content for those interested in your service. Your customers expect you to use social media as a touchpoint to reach them, so answer their questions and give them new ideas frequently. Realize that this approach does not denote “free”ness.
3) Got Followers?