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If you work in SEO, you know that a little bit of work is needed to get to the top of a Google search. Your website doesn’t automatically get listed in the top ten by itself. Teams are brought together to make the magic happen and give Google what it wants to see. Some of these things are great meta descriptions, alt text, H1 and H2 tags, and keywords, but there are so much more. Today I’m going to teach you how to get more traffic to your site by tweaking your keywords and applying site optimization.

Site Optimization


Let me begin by saying that no site is perfect. There will always be snags and obstacles that you need to overcome to make it better. The first thing your site needs to be rid of is broken links and other errors such as 404 and 301 pages. You don’t want a customer to not be able to find what they’re looking for, so fix that as soon as possible.

Two, make sure your site has both a site map and a robots.txt file. Both of these will help Google sift through your information more smoothly and accept it as a credible site.

Three, create a URL that is short and to the point. Don’t confuse your clients with weird, intricate names. Odds are they won’t be able to remember and then won’t be able to find your site. Make it simple and relevant to your cause.

Site design and layout are also important. You want it to be visually pleasing and all of your tabs should get a person to wherever they need to go in three clicks or less. If they can’t do this, I promise you they’ll leave. People have little patience, so make it easy for them.

Lastly, and most importantly, create title tags and descriptions that are unique to each page. Don’t copy and paste from the page itself. Your site (and business) will look more professional if you have descriptions that were created specifically for a Google search.

Keyword Optimization

The best way to get more traffic to your site is to use keywords! Google loves keywords and searches for them. The first thing you need to do is decide what your keywords are. For example, if you’re an insurance company some of your keywords may be “auto insurance” or “homeowners insurance”. 

After you’ve decided what you want your keywords to be, use them! It’s a simple as that. Put them in your content and especially on the pages where the keyword is most relevant. However, beware of putting in too many keywords. You don’t want your site to look spammy and Google will recognize it and find it less credible. More information about spamming is found in The War on Spam. The next thing you can do is use them in your alt text. This will be naked to the human eye, but the Google robot will find them and raise you higher on a Google search.

Use these optimization tools and you are guaranteed to have more traffic on your site. For other ways to improve your site, check out the Leadgenix blog for more ideas.

Jamie Bates
Online Marketing Director