Sharing is caring!

Ever since the Wall Street Journal reported that Facebook was thinking about incorporating hashtags into its platform, the internet has been ablaze over the idea. Many people like the idea while others adamantly oppose it.

When you think of the # you probably think of either Twitter or Instagram and possibly even Google Plus, who all use hashtags. Hashtags were developed just over five years ago on Twitter for people to collect tweets on a favorite topic. Website Social IconsThey are searchable keywords that will lead you to a list of tweets about a certain subject. For example, over the next few weeks #marchmadness will be an extremely popular topic on twitter.


Although were not sure exactly how hashtags might change Facebook, we can foresee a few ways they might help Facebook, and a few ways they might hurt.


  • Hashtags would allow public posts, like news stories, to be searchable. People would be able to find exactly what they are looking for
  • They would allow marketers to reach more audiences.
  • Many Facebook users already use hashtags in their posts (though we aren’t sure why). Maybe it’s because they want Facebook to incorporate them, or it’s because they use them on other social media sites and don’t realize they have no meaning on Facebook.


Facebook and Twitter are used for different things. Facebook has always been about connecting with people you know and keeping a tight knit circle. People log on to Facebook to see pictures of their friends, to find out who’s dating who, and to upload their pictures from last week’s party.

Twitter on the other hand is primarily used for getting up to the second, current, and trending information. Most people on twitter are primarily connected with people they do not know in person. We are afraid that incorporating hashtags might just make Facebook another Twitter. We have both, we love both, but we use each for different reasons and we want it to stay that way.

What do you think? Leave us a comment!

Jamie Bates
Online Marketing Director