Santa was good to Google.
The Internet behemoth reported its first $50 billion annual revenue mark ever, thanks in large part to its successful fourth quarter earnings. (That’s, like, 50 billion burgers off the dollar menu.) Google’s annual revenue was $38 billion in 2012. (38 billion fries). When I ask, “What does that mean for your business?” I’m assuming you don’t hold stock in Google and have affected first hand by their fourth-quarter success.
No, I’m referring to the fact that if Google is making more money, that means its influence is growing. That means your company needs Google more than ever to find success in 2013. Or rather, it means you need to know how Google can work for you.
What Business Does SEO Have With Your Business?
Search Engine Optimization (SEO) or Marketing (SEM) is something that most people have had to become familiar with over the last 10 years. It is essentially the process of link-building and content generation that makes your company’s online presence relevant to Google, the world’s dominant search engine. Many people are suspicious of SEO, wondering if it really even accomplishes anything.
There anxiety is merited–to a point. Because the Internet is still a fairly new advertising medium, many traditional business owners are unfamiliar with how it can benefit them. There isn’t anything “tangible” they get to see outside of the reports they receive from their SEO company. On top of all that, they assume that once SEO work begins, instant results should flow forth as though SEOers have the hand of Midas stashed away.
This isn’t the case at all. Legitimate SEO takes a bit of time. Why? Well, because of Google. Google wants link building to be natural and done periodically over time. Since we as SEOers kneel before the great Google every day striving to know how to better help our clients, we can do nothing more than what Google tells us will work. (As a side note, look out for SEO companies who “guarantee” you “instant” results. They don’t exist. And if they manage to pull it off, Google will catch them and you will both go down.)
I can’t tell you what to do with your money, and I don’t want to. But remember that it takes money to make money and investments are built around risk. If you are a traditional business owner who isn’t well-versed in the workings of the Web, do your research, but know that it will always lead you back to SEO.
Is it a traditional way of doing advertising and generating business? Perhaps not. Is it the easiest to predict ROI? Definitely not. Does it work? Absolutely.
How Can the SEO Business Help Your Business?
Quite simply, if you are ranking in Google’s search engines, your business will increase exponentially. In the Digital Age, if people have a question, need a barber, have a flat tire, they will turn to their iPhones, iPads, Androids, and whatever other devices they have on them. They will turn to Google for answers, and Google will lead them to you…or not.
Of course, there are two types of Google search results: organic and paid. Paid ads are the ones that show up with a colored background. Organic results are the links that show up in white that make up most of the page. If you rank first organically on Google, your link will receive 53% of all clicks from that search query. If you rank second, it dips down to 15%. Third, 9% and so on.
Google isn’t going anywhere and as long as they are around, you will need SEO to be successful. Big Leap has a proven track record of using industry approved services to get fantastic results. Check us out and see what we can do to help your business grow.