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Vine is social video. Wait, now Instagram? And now there’s the iPhone 5 with the iOS 7 and OSX Mavericks. XBox has gone from 360 to One, and Playstation finally has the 4 out. Facebook has hashtags but Twitter was first, and Google has hangouts, so where does that leave Skype? YouTube or Vimeo? And what is Pinterest?

The rate at which technology advances has been increasing exponentially for the last 10+ years. Each company tries to one up their competitors while also keeping their finger on the pulse of hot start-ups who may just be the next big thing.  Each new product or idea changes the game just a bit, and if you’re not keeping pace, you’ll get lost in the dust.

SEO: Living Life in the Fast Lane

From the early days of Search Engine Optimization, SEO engineers have been on the hunt for the one thing that will give them the edge over their competition.  Search engines have evolved  and SEO has had to evolve right along with them.

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We’ve gone from WebCrawler and Lycos in the early nineties and have evolved through AskJeeves, AOL, and Yahoo.  Now younger sites like DuckDuckGo struggle to make waves in a pond dominated by the Google vs. Bing battle. And on top of all of this, companies wishing to drive traffic to a website must also employ social media tactics and work to engage customers on an increasingly personal, albeit digital level.

Gone are the days of simply creating a website and just hoping it will be successful on its own. Business owners must be proactive and stay on top of and, if possible, ahead of trends if they hope to out maneuver their competitors.

SEO: Is There a Garmin For That?

“Busy” does not begin to describe the life of a business owner. How could one hope to navigate this aspect of their business without seriously neglecting every other aspect of the job? The answer is, it’s impossible.

Managing web, search engine, and social media optimization is a full time job regardless of how large or small your company is. This is where SEO companies come into play. As experts in the industry it is our job to be aware of and well informed about all the current trends that will quite literally take your website straight to the top.

Whether you’re new to the idea of SEO for your website, or if you’re looking for a change, Big Leap can help. We are vigilant in our search for innovative techniques and practices, allowing us to create strong and unique SEO campaigns that make your website stand out. Let us put our expertise to work for you.

photo credit: GTRtistrishibandonickwheeleroz via photopin cc

Jamie Bates
Online Marketing Director