[sic] and went into denial.” Later he said, “My wife just informed me that there is no such word as rebuttaling, she says the word is rebutting. But I don’t care, because I’m alive!”
So today, once again Cosby declared himself not dead to the public, tweeting, “Again, I’m rebuttaling rumors about my demise. But, I’m confirming I have an app – http://bit.ly/BillCosbyApp :).”
Ever heard that rumors were bad? Well, this might be one exception. With the immediate worry of Cosby’s life being spread all across the internet, making the top of the twitter trends and even of google trends, this means Cosby has received immediate and free publicity and attention. This is the dream goal of all social media marketing services.
Bill Cosby is a savvy social media user. Upon hearing rumors of his own death, he quickly used this time to promote his new iphone app. Have you ever noticed how many celebrities tend to have a increase in sales after their death, such as Michael Jackson and J.D. Salinger?! With Cosby’s two fake deaths and his clever twitter promotion, chances are his death with result in a similar increase.
In a sense, social media has given Cosby a new life– one filled with recommitted fans and possibly a larger wallet. The rumors of Cosby’s death were found false, but this may have been the best thing at bringing his iphone app to life.
So how effective is twitter? I would say that Twitter (and social media) has the effect to control the media, gain trust, increase sales, kill a person, and even revive a dead man.