Optimizing Your Website for Search Engines and People

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It doesn’t matter how high your site can rank on Google if you can’t get anyone to stay. How many times have you clicked the first search result only to find an ugly, irrelevant site despite the fact that it ranked first. Its obvious that they had some good optimization, but it doesn’t do them any good if no one stays on the site.

Bellow I’ve gathered some tips for making your website search engine and user friendly.

Search Engine Optimization

  • Carefully Chosen Keywords – Its important to research your keywords to find the least competitive and most searched options, but more importantly, make sure they are relevant to your site’s content.

  • Header Tags – When a search engine crawls your site is pays special attention to items contained in the < h1 > tag. Header tags make your text bold and larger so it grabs attention and improves readability. That way your readers and search engines immediately know what your site is all about.

  • Images – Everyone likes pictures! Believe it or not, so do search engines. Obviously Google doesn’t have eyes to see your picture with but anything contained in the alt tag of the image carries extra weight with search engines.

  • Internal Links – Making your site easily navigable helps people stay longer. Links to other pages of your website should be easy to find and access. Link text helps a great deal in SEO so finding creative and relevant ways to include your keywords in your internal links can greatly help optimize your site.

Its important to get traffic to your website by using link building and classic SEO techniques, but just as important as getting people to your site is getting people to stay there. These are just some of the onsite SEO tips that you can use to make your website search engine and user friendly.

Phil Sanders