The crawl is an important part of any SEO campaign.
But what is a crawl and how do you make sure you are optimizing your crawl to best benefit you? We will look at these questions and give you our top suggestions for optimizing your crawl budget so you can get the most out of your crawl.
What is A Crawl Budget?
Let’s begin with what a crawl is.
A crawl is defined by Google as “the process by which Googlebot discovers new and updated pages to be added to the Google index.” This means that when you add new content to your content Google bots will come and look at your website taking into account a variety of different aspects like on-site duplicate content, infinite spaces, and spam content.
After that, your new content gets put into the Google index where it can show up on the search results page.
So why should you worry about the crawl budget?
If you have a large site with lots of different pages it can be hard for Google to crawl all of your pages. You need to prioritize which pages you want Google to crawl.
This is considered the crawl budget.
How Does the Crawl Budget Work?
Crawl budget is the number of requests made by Googlebot to your website in a certain amount of time.
This could be daily, weekly, or monthly.
A great way to make sure your site is being crawled is to update your best pages with fresh content that will benefit your users. Google doesn’t have the time to look at each of your website’s pages every day, which is why optimizing your crawl budget is so important.
How to Optimize Your Crawl Budget
The best way to optimize your crawl is to prioritize your pages.
Where is the most content? What pages have high keywords and are the most user-friendly?
The following tips will help you know how to optimize your crawl budget:
- Block parts of your site: if you use the Google tool in search console you can block certain URLs from being crawled. This opens up crawl budget space, allowing your most important pages to be crawled. BE CAUTIOUS with this one, if you block a page that was ranking it can cause a huge hit to your traffic.
- Reduce redirects: although redirects can be helpful if you have updated pages redirects can slow down a crawl, and take up more of your crawl budget than necessary. Google doesn’t always follow the redirect right away so try to reduce redirects when you can.
- Reduce errors on your site: on search console, you can go in and under crawl you can click on crawl errors to see what pages have issues, once you have fixed these errors your crawl will be faster allowing you more crawl budget.
- Use link building: link building can really give your page some credibility and make Google give you more crawl.
The Google crawl budget is a huge factor in how you are ranked in search results and therefore have the potential make huge impacts on your business.
If you are still struggling with optimizing your crawl budget give us a call at Big Leap and see how we can help you not only optimize your crawl budget but also with all aspects of SEO work.