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Nintendo has been a successful and well known company for years.  They haveNintendo become loved for the gaming systems that they provided for our entertainment.

Now it seems that they are having a hard time. According to a Nikkei report, an English language news program which focuses on the Japanese economy, Nintendo earnings is set to be a loss of approximately $1.3 Billion from the past 6 months.

One of the biggest products out for Nintendo right now is the Wii.  The Wii has been out for a while and have been struggling in sales recently.  This has to deal  in part with the fact that the graphics on the Wii are not as good as those on the Playstation 3 and Xbox 360.

WiiNintendo is planning to come out with a new system called the Wii U which will have better graphics.  It is yet to be seen if it will be as good as the competition.  Sony and Microsoft’s systems have been out a while and it is predicted that they will come out with a new system with better graphics in two to three years.

Nintendo has also come out with the Nintendo 3DS but it is not doing as well as previous mobile platforms that Nintendo has come out with.  Adding to the struggles of Nintendo, the Yen is now strong and causing currency exchange loss against the dollar and euro.

This is an example of how no matter how big and popular a company becomes there always needs to be constant change and improvement.

New innovative products must be made and constant improvement is necessary.  It is also important to have good and continuing marketing campaingns, SEO serivices, PPC campaigns, and Web design to remain a successful company.

Hopefully, Nintendo will be able to recover and continue to provide us with great entertainment in the future.  What are your thoughts, how and will Nintendo recover?

Rob Hughes
Paid Search Analyst
Rob Hughes is a Paid Search Analyst at Big Leap who enjoys the creative aspect of online paid advertising. In his free time, Rob is a 3x Intramural Champion, a 17x Intramural Loser, and an avid climber of local mountains.