We’ve all heard of Twitter, Facebook, Instagram, etc. But have you heard of Nextdoor yet? Nextdoor is a new social networking app for you and your community. Most social networking sites are about individuals, and in turn, are full of fake and spam accounts. Nextdoor’s goal is to become the go-to app for communities as a whole, and to provide a secure, easy, and fun way to plan events, distribute information, and promote community well-being.
Nextdoor has developed a safe environment that will allow neighborhoods to share any information they normally would in person, online. Every member is required to verify their address, and use their real name in addition to being able to change their own personal privacy settings. The app is meant to help communities become unified and build strong neighborhood relationships.
Many people are already using the app, and on Nextdoor’s website they’ve listed some things people are using it for:
“1. Quickly get the word out about a break-in
2. Organize a Neighborhood Watch Group
3. Track down a trustworthy babysitter
4. Find out who does the best paint job in town
5. Ask for help keeping an eye out for a lost dog
6. Find a new home for an outgrown bike
7. Finally call that nice man down the street by his first name”
Unifying neighborhoods by allowing a safe place for online interaction may lead to happier, more efficient towns and cities. The application of Nextdoor to police work, or any emergency service is phenomenal. Neighbors can immediately be notified of crimes, inclement weather, or other natural disasters whereas before the lack of a phone number, email address, or Facebook account may have hindered such communication. Selling or donating items can be done in a much safer manner than other websites such as Craigslist. Through all of these improved interactions, people will begin to trust each other more and develop strong neighborhoods that gain reputations as great places to live.
Nextdoor and Local Businesses
Local businesses can also make use of Nextdoor, by optimizing their websites and spreading the word through the community. Additional exposure on a service like Nextdoor could bring in more people than something like Facebook, because your target audience would all be local. With Nextdoor users all raving about your local business, the talk will spread from neighborhood to neighborhood, further extending your Social Media image. Your local business may be new to social networking, but there are tons of tips for engaging consumers and fans via Social Media on the internet.
While online interactions can never replace face to face discussions, Nextdoor is looking to merge the two by enabling more in-person social experiences through social networking. The Nextdoor app is available now in iOS devices in the App Store, and will soon be available for Android.