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You might be wondering, what’s all the commotion about the new Facebook Ads? What’s different about it, and what does it mean for your business?

What’s Changed?

Basically, Facebook has made the process of running ad campaigns more intuitive and more effective for your business. Here’s what they did:

Changes to Facebook Ads

  1. Questions and Offers are gone. Page owners are now encouraged to post questions and coupons as text, a link, or an image. This allows for better engagement with consumers.
  2. Sponsored Stories have changed. The three ad formats—Page Post Like Sponsored Story, Page Post Comment Sponsored Story, and Page Post Ad—are now combined into one ad type that includes the social context that used to exist only in Sponsored Stories.
  3. You can easily create tailored ads. Now, you are able to create a Page post link ad without first creating a post on your Page. This is helpful for creating highly-targeted ads that wouldn’t be relevant to your entire fan base. You can also choose to upload your own custom image instead of using a default image pulled from a link. Lastly, when you create an ad that links to your store website, you can choose between an ad in the sidebar or one that appears directly in the News Feed.

What Does It Mean for Small Businesses?

According to Facebook, the new ad offerings will be better suited to business objectives. Small businesses are able to tailor their ads to match their company’s goals. For instance, a company that wants to increase its market share by attracting a new customer base can generate ads that are visible only to people who meet certain specifications.

Why Should Small Businesses Use Facebook Ads?

Facebook Ads can serve as a helpful tool for small businesses when the ad campaign is aligned with the goals of the company. Here are a few ways small businesses can use Facebook Ads to promote their product or service:

Increase Likes & Reach wth Facebook Ads

  • Increase Likes. Facebook Ads provide a reliable way to generate new likes and can be targeted to reach a desired demographic. Not only can they reach people locally, but they can also be  specified to reach a broader geographical area or characteristic. Small businesses usually get their likes from close friends and family members, but Facebook Ads reaches out to a larger consumer base that would be genuinely interested in what the company has to offer.
  • Reach More People. Ad campaigns enable businesses to reach more people. While an ad campaign won’t get a like from every person who sees it, people still see the brand name and become more familiar with the company. By using Facebook Ads, the company is able to generate an awareness among potential customers that would otherwise be unattainable.
  • Increase Reach of a Post. A small business has the option of “boosting” an important post that it would like more people to view. By doing so, the business can reach more people and potentially increase its fan base.

Only time will tell how successful these changes really are. But for now, the new Facebook Ads sounds pretty ideal. Try it out on your business and let us know what you think!

Jamie Bates
Online Marketing Director