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Think about then you search the web, what device do you use? Our world today has changed a lot in the past 10 years.  From huge block phones that plugged into your car to mini pads that are voice controlled and can be used anywhere in the world.

This has had a massive impact on marketing strategies.  Word of mouth used to be the best way to get your company business, now it has changed to word of mouse or the internet.   One of the most influential devices that has become popular in the internet age is the mobile internet cell phone or smart phone.

Convenient and Smart

How many times do you use your smart phone a day?  I guess the better question is when you are not on your cell phone! I know that I am on the phone constantly.  I check my emails, get directions, look up a restaurant nearby, and waste time on apps and Facebook.  There is so much to do and it is all in the palm of my hand.

So what does this mean for marketing? It means everything!!! Now businesses have a chance not only to be found by potential clients but also to converse with their clients as well!  An example of this is Facebook’s feature to ‘check in’.  Because your phone can give out your GPS position, Facebook can know when you are in a store.  By checking in a business can offer promotions and in return all of that persons friends will now see their friend at that business. It’s a win-win situation!

Mobile Marketing Tips

Mobile SEO Marketing WorldIt is critical to make sure your website is mobile friendly.  This could include having a mobile version of your website that smart phone users can access.  This would be done by a web designer that can create a code for online use.

Also, make sure to do some SEO local work to make sure your business appears on Google Map when people are looking for directions to your store. This will maximize your chance of getting a client into your store.

Mobile World Conference

Who knows what wonderful new things phones will be able to do in the next 10 years.  The Mobile World Conference is coming up soon and will present a peek into future of cell phone technology!  If you own a business make sure you stay up to date on what is happening in the mobile world because you do not want to be left behind!

Photo Credit: Chris JL, Blakespot via Photopin

Jamie Bates
Online Marketing Director