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Mobile Trends in 2012

On February 14th ComScore, a web usage tracking company, put out a report on the mobile search trends of 2012, and what to expect in 2013. Here are some interesting highlights from the Mobile section.

Mobile Highlights
• Smartphones reached 50% market penetration in 2012.
• The Android operating system is now on a slim majority of all smartphones with 53.4%.
• For the first year Facebook was the most used smartphone app, beating the now second place app, Google Maps.
• 76% of all smartphone owners now use Facebook and it now accounts for 23% of all time spent on mobile apps.
• The next five top mobile apps were all Google properties however. Google Maps, Google Play, Google Search, Gmail, and Youtube.
• 1 in 4 smartphone owners now own a tablet device as well. This number is expected to rise and new patterns of online behavior will emerge reflecting the access to several devices.
• Overall desktop computers account for 63% of digital media time and mobile devices account for 37%.

So what does all this mean? For small business owners this is just another sign that interacting with customers online is a dynamic ever changing process and that it pays to be on the cutting edge. Targeting your online presence at just desktop searches isn’t going to cut it after 2013.

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