On January 20th, Matt Cutts published a blog post entitled “The decay and fall of guest blogging for SEO”, creating a lot of debate over the true value of guest blogging as well as a decent bit of confusion within the SEO world. Of course, when the head of Google’s Webspam team speaks about SEO, you tend to listen.
To sum up the article in a single sentence, Cutts denounces the spammy course that guest blogging has taken. What was once a great way to earn a valuable link has been defiled by those who attempt to cheaply emulate the process. In Cutts’ words:
“Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way any more.”
Relax, it’s Okay
However, you shouldn’t panic. This announcement doesn’t mean the death of guest blogging. Far from it. It should be recognized as a warning against spammy
linkbuilding tactics. The intense debate within Cutts’ blog comment section caused him to add the following:
“Added: It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context. I’m not trying to throw the baby out with
the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future…
I just want to highlight that a bunch of low-quality or spam sites have latched on to “guest blogging” as their link-building strategy, and we see a lot more spammy attempts to do guest blogging.”
The True Value of Guest Blogging
The value of guest blogging is the effort that you put into it. If you cheaply produce and distribute your content, then you will devalue its influence on your rankings and
may even be penalized. However, Google will always recognize and reward quality unique content. Distribute your article to the proper audience through a relevant, quality site – preferably one with a high PR – in order to boost its influence on your rankings.
Remember this: recent updates in search engine algorithms are trending toward quality over quantity. If you want a quality approach to SEO, contact Leadgenix.