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unnamedWhat is the main objective when marketing a product for your business?  The answer to that question may vary.  Ultimately it probably has something to do with finding people who are looking and willing to buy right now.  Effective marketing plans can include billboards, commercials, direct mailers, radio, print ads, and much more.  I see one problem in common with all of these.  For the most part, when people see these ads they aren’t looking to buy something!  They are driving to work, relaxing in front of the tv, or just going about their day.  Effective marketing is all about timing.  When someone takes time out of their day and is looking to buy something that’s where you want your product to be.  So where is that place?  Did you know that in only 4 years Pinterest has more than 70 million users, most of which have a shopping mindset?  More and more people are turning to Pinterest when they want opinions about products to buy.  Are you in the conversation?

I’m not saying Pinterest is more effective for marketing than the other ways mentioned earlier.  I just want to point out that it, and social media in general, may have more influence than you thought.  So, how do you market your products on Pinterest?  Here are 3 steps to get you started.

Create a Business Account

On Pinterest you can set up a special account made for a business.  Here is what Pinterest had to say about their business page:

“Thousands of businesses have become a part of our community, giving great ideas, content, and inspiration to people on Pinterest. Whether it’s Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by businesses.”

Pinterest-for-businessWhen you set up a business account you will agree to a special TOS agreement.  You will also have access to educational materials that teach you how to market your business on Pinterest.  This account will give you access to new features and allow you to specify your business name.

Include Shopper-Friendly Information

As I mentioned earlier Pinterest users are on Pinterest with a shopping mindset.  They enjoy looking at captivating images of products and reading recommendations of what others like.  Use this mind-set to your advantage by including as much shopper friendly information as possible.  Realize that people are interested in your products and want to know the details!

Engage Your Target Community

Creating a following on Pinterest is not as easy as it may sound.  In fact, it’s extremely difficult and will take a lot of time, energy, and creativity.  As hard as it may be it is still possible.  In order to do it you will need to understand how to engage the right people.  Pinterest has a great search feature that will help you identify your target audience and interact with them.  You can interact by commenting on their pins and repining them to your account.  Repining will go a long way to help you gain a following and make your account effective.

These three steps are obviously very basic and just the beginning.  Hopefully this article has helped you realize that Pinterest has a lot to offer your business.  People turn to social media when they want to see what their friends are buying and what is popular.  Make sure that you’re in the conversation.

Jamie Bates
Online Marketing Director