It is clear from the flurry of social media activity of large and small businesses that marketers are understanding the importance of including social media in the media marketing mix. It’s just as clear from how they are using social media that an understanding of how it should be used is not quite as clear.
To understand how to use social media, a person first needs to know what it is. In layman’s terms, social media is a crossroads between people and technology. It is a two-way road where a company should not only take but give.