“If you build it, he will come.”
No, this isn’t Field of Dreams. I’m not corn farmer Ray Kinsella. I’m not looking to build a baseball diamond. And I’m not inviting ghostly baseball players to the field behind my home.
In fact, I’ve never even seen Field of Dreams. But the quote fits, because today we’re going to talk about how to get Google crawlers to come back to you more frequently. The key to frequent and deep crawls from your friendly neighborhood Google-bot is to build and maintain your website effectively and efficiently – to make it inviting. And if you build it, he will come.
Update your content regularly
Maintaining a blog can be one of the best ways to do this. A blog that provides industry-relevant content at regular, frequent intervals can be an SEO gold mine. If you can’t update your blog daily, don’t worry. Try for two to three times a week with consistent intervals between posts – for example, a MWF schedule.
Keep track of your page load time
Because crawlers work on a budgeted time schedule, every component of your website matters. If the crawlers spend too much time on unnecessarily huge images or PDFs, this time is taken from other pages and content.
Avoid duplicate content
Duplicate content does more than incur penalties from the Overlord Google. It wastes the crawler’s time, which would be better spent crawling more instances of unique content. So if your website has several instances of unnecessarily duplicate content, it’s time to update your content.