Which brands do you identify yourself with, and why are you loyal to them? Are you loyal because you admire the celebrities associated with that brand? Are you loyal because everyone else is? Or are you loyal because you have actually had a positive experience with a product?
Despite your answer, on the other end, it takes a lot of work to uphold a positive brand image. Companies and brands take a risk every time they choose to endorse an athlete or an organization because of what they might do for their reputation and brand image. In addition, the people within a company must be sure to not give their customers any reason to defer their loyalty. Here we will discuss two prime examples of both cases.