Local Listings

Are you a local business?  Is your business located in either one specific area or in a few specific areas?  If so, then you need to include local listings into your SEO plans.

What are  local listings?

Basically, all those maps you get when searching certain locations online are the basis of local listings.  It is an easy and convenient way for your  consumer to find the most common information they want about your business online.  This information includes, business phone number, address,  hours of operation, direction, website and email address.

Why should I create a local listing?

Local listings online are great for consumer convenience.  Like stated above, your consumer can find all the information they are most likely looking for online by simply viewing your local listing.  Also, it is another great source for you to try to optimize your website ranking.  If you can get your local listing optimized, then you can link to your website in hopes of getting more traffic to your website.

So how do you list your local business?

You can make your own local listings for each Search Engine and follow the simple directions.  The process if very simple, but just remember to it is extremely important to have the right and relevant information on you local listings.  It will take a few days for the Search Engine to recognize your listings, but once the process is complete your listing will always been on the web.  Remember to update your listing when you need to.  I recommend listing to the top three Search Engines right now:  Google, Bing, and Yahoo.

Will your local business listing always appear in the search results?

Local listings usually only appear in the search engine results when the search is geo-designated.  For example if I search pizza, I usually wont receive any local listings, but if I searched pizza in Utah, then several local listings should come up.  However, sometimes Google has been known to track down IP addresses on computers and if google knows your IP address, then they may place local listings in your search for a nongeo-designated search, like pizza.

Can I report a spammy or faulty local listing?

Yes you can.  Google allows you to report local listings that are fishy.  All you need to do is go to this link.

This fact brings up to ideas.  One,  this is great because we can actively report spammy listings so that searchers are receiving the best possible listings.  And secondly, this should make you be even more careful in making your local listing, so that no one will think it appears to be spam.   So make your local listings good!

Please follow and like us:
Jamie Bates
Online Marketing Director

3 thoughts on “Local Listings

  1. Hi,

    I do agree that search engine local listing is something that a local business needs engage and embrace. The fact that it is free advertising and marketing to the local consumer is probably the first time that the Internet is actually become a benefit to the local business.

    What I am most concerned about are small and local businesses having to contend with multiple local listing websites when it comes to their local listing.

    Afterall, there are over 60 websites in four different categories specifically geared towards local listings. How can a local or small business have the time resources to cover this space.

    Even if you made a conscious decision to not manage all 60, there are well more than Google, Yahoo, Bing, and Ask. The space goes to Local.com (they went public), Yelp, Merchant Circle, and many others.

    Consumers will be the ones deciding which of these local listing websites they will go and post their experience through consumer reviews. This adds to the burden that no one single local listing website will do the trick.

    It is a changing world and the local business will benefit. There will be some adjustment to this space needed.

    Good information from your post and hopefully this helps to raise the awareness of this marketing tool.

Leave a Reply