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Are you a local business?  Is your business located in either one specific area or in a few specific areas?  If so, then you need to include local listings into your SEO plans.

What are local listings?

Basically, all those maps you get when searching certain locations online are the basis of local listings.  It is an easy and convenient way for your consumers to find the most common information they want about your business online.  This information includes the business’s phone number, address,  hours of operation, direction, website, and email address.

Why should I create a local listing?

Local listings online are great for consumer convenience.  As stated above, your consumer can find all the information they are most likely looking for online by simply viewing your local listing.  Also, it is another great source for you to try to optimize your website ranking.  If you can get your local listing optimized, then you can link to your website in hopes of getting more traffic to your website.

So how do you list your local business?

You can make your own local listings for each Search Engine and follow the simple directions.  The process if very simple, but just remember to it is extremely important to have the right and relevant information on your local listings.  It will take a few days for the Search Engine to recognize your listings, but once the process is complete your listing will always be on the web.  Remember to update your listing when you need to.  I recommend listing to the top three Search Engines right now:  Google, Bing, and Yahoo.

Will your local business listing always appear in the search results?

Local listings usually only appear in the search engine results when the search is geo-designated.  For example, if I search pizza, I usually won’t receive any local listings, but if I searched pizza in Utah, then several local listings should come up.  However, sometimes Google has been known to track down IP addresses on computers and if google knows your IP address, then they may place local listings in your search for a nongeo-designated search, like pizza.

Can I report a spammy or faulty local listing?

Yes, you can.  Google allows you to report local listings that are fishy.  All you need to do is go to this link.

This fact brings up ideas.  One,  this is great because we can actively report spammy listings so that searchers are receiving the best possible listings.  And secondly, this should make you be even more careful in making your local listing so that no one will think it appears to be spam.   So make your local listings good!


Jamie Bates
Online Marketing Director