Instagram may have initially gained popularity as a photo-sharing platform, but today its value extends beyond its digital scrapbook capabilities.
With over 500 million daily active accounts worldwide, 80% of Instagram accounts belong to businesses, establishing itself as a respected networking and branding tool.
If you thought Instagram and business don’t mix very well, think again!
While Google does index Instagram channels on the web, it does not currently hold any merit in SEO ranking influence.
This doesn’t mean, however, that there is a lack of SEO Instagram tips to be taken advantage of.
Your efforts to distribute useful organic content can positively affect visibility and indirectly improve your ranking.
So, what’s the Instagram SEO value? Check out these tips on how to optimize Instagram for business.
The Power of Instagram
Instagram can be a valuable tool for your business when you consider what it is best at.
The social media platform allows you a free space to promote your brand, engage with customers, build relationships, promote the product, and nurture business leads.
The success of your social strategy is a byproduct of the quality content you create.
Your efforts in this area can generate inbound links, mentions, and repeat visitors.
These are all social signals that search engines care about.
Instagram’s search engine abilities don’t function in the sense that you can type, “Where’s the closest Chick-fil-A” like you would with Google.
But you can search for a multitude of things like people, places, and hashtags.
Take the extra time to do keyword research on the hashtags you use.
With free tools like Websta, you can even filter keywords by location to ensure that you are targeting and reaching the right audience.
Check the popularity and usage of a hashtag and take advantage of the existing conversation surrounding it!
Or create your own brand-focused tag and encourage followers to use it, too.
Grow Your Audience…Grow Your Reach
Instagram is a great way to reach different demographics and grow brand awareness.
However, increasing your reach won’t happen overnight.
Incorporate a few strategies into your overall social picture.
Focus on your content.
Is it useful to your audience?
Does it showcase your brand?
Is it relatable?
Is it engaging?
Does it make your audience feel something?
Organic content can have a big reach if these specific questions are addressed.
Create contests and giveaways! People love free things.
If you can encourage customers to promote your brand through word of mouth and social sharing, that’s free advertising that you should take advantage of.
Not All Content Is Created Equal
Content plays an extremely important role in social strategy.
Keep what you share current and relevant to your audience and your brand.
If you want to get the most out of Instagram’s SEO value, don’t take shortcuts.
Earn your followers organically by cultivating your shared content to relate and pertain to those who follow your account. Create engaging images that improve the lives of those who see them.
Remember, all Instagram users are potential customers and leads, so treat them with respect by giving them the type of content that will be a benefit to their experience.
Now that you understand how SEO and Instagram are more intertwined than you may have originally thought, it’s time to make some changes to your branding!
Make sure your business name and description match your brand values.
Update your contact information and add a link that redirects to your website.
Optimize your content to match the needs of your users, implement strategic ways to grow your audience, and do some research surrounding the hashtags you use.
Watch those double taps convert into real-time leads!