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Writing a great blog post shouldn’t require sweat, blood, and half an afternoon’s tireless work. However, it should start with a plan.

With a little bit of thought, your blog could be on its way to greatness– one 15-minute post at a time. That’s right, I said 15-minute posts, and good ones, too. All it takes is a good voice and you, adhering to these 5 practices:

#1 Map It All Out

      A good post has parts. In a great post, you don’t notice the parts. Using transition words and active voice will

keep a reader’s interest

      and keep them reading beyond the first few sentences.

      • Title
        Make it sound like news. Be interesting. There are an unlimited number of pages on the internet and about as many bloggers just talking. Make your blog stand out from the very beginning of each post.

Blogging Your Way to Treasured Readers

    • Intro
      A good question, quote, statistic, or short story will do the trick. But don’t limit yourself in this area (except maybe in length). This is the part when you have to grab each reader’s attention. Tell them quickly why yours is a post worth reading.
    • Body
      This is the reason your reader is poking around your blog. Don’t skimp on the details. Be specific and very clear. Give them something worth sticking around for. If you do it right, you’ll have them coming back for more.

      “Yet we must say something when those who say the most are saying nothing.” – Augustine, The Confessions

    • Conclusion
      At this point, you need to leave your reader with a fuzzy, warm feeling or a smile. Make them glad they came. Remind them how clever, witty, endearing, smart, or personable you are (show, don’t tell). Wrap things up, and give them a little something for the way home. This is a great time to remind them how well your post answered the question you first asked or tack on a pertinent quote that leaves the reader thinking. It’s a great opportunity to turn your post from a lecture into a conversation.
    • Call to Action
      Now invite them to try it at home. Assertively apply whatever you’ve been talking about to the reader’s life. A good call to action encourages a healthy, active comments section and returning readers.

#2 Give It a Catchy Name

      You should never take a title lightly. It’s the face of your post. Write the title after you’ve written the post. This will

make your title more accurate

    and your post less restricted.

#3 Keep an Eye on the Clock

      Don’t let yourself spend forever on the thing. It’s just a blog post. Keeping in mind that quality is far more valuable than quantity,

make your post quick to write and quick to read

    . Your readers aren’t looking for a work of art, per se; they do, however, want the valuable information that you have to give. You getting it to them in a clear and concise way is their first priority.

#4 Stretch Your Idea Out Over Several Posts

      Making a sturdy idea into a series of good posts is

a great way to establish readership

    without making your posts overbearing. You have to make each part in the series interesting and valuable.

Make Your Body Content the Meat of Your Post

#5 Give It Some Meat!

      Don’t leave your readers hanging. Great as a good title, intro, and conclusion may be, without a substantial middle, your post will be as flimsy as an 80 pound model. No one is going to want to come back to that. When viewers finish reading your post, you want them to think “robust!”, not “impoverished…” Don’t water it down or stretch it thin to fill space. Inform and entertain should be your goal. Together these will

catch new readers and keep old ones coming back for more


Find a great photo or video to stick on your post that adds to your post’s meaning and keeps a reader’s attention. Viola! You’re there. Your post is on its way to becoming a work of art- a mark of your developing ability to communicate well.

For more help working with your blog or for other social media optimization services, check out other blogs you follow. Imitating their finer points can be one of the best ways to improve your posts and whole blog. Also, feedback from people who follow your blog is always helpful.

“What you want is practice, practice, practice. It doesn’t matter what we write…, so long as we write continually as well as we can. I feel that every time I write a page either of prose or of verse, with real effort, even if it’s thrown into the fire the next minute, I am so much further on.” – C.S. Lewis, Letters of C.S. Lewis to Arthur Greeves

Furthermore, practice! You’re not going to churn out a masterpiece on your first go. And it may even take you longer than 15 minutes. But the more you keep with it, working on area where you’re lacking, the better you’ll get.

Jamie Bates
Online Marketing Director