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In my blog post last week, I discussed the benefits of using Google + for SEO (Search Engine Optimization). I promised that I would write a post this week about HOW to use Google + for SEO, so here you go!

As Social Media continues to develop and dominate the internet, we are seeing a greater emphasis placed on Social SEO.  Search engines like Google, Yahoo, and Bing are placing a greater emphasis on social media in search results. In other words, the stronger your social media presence is, the higher you will show up in search rankings. Nowhere is this more apparent than on the social networking site Google +.  By following these simple tips, you will be able to take advantage of the SEO benefits of Google +.

google seo

Create a Google + Page

If you don’t already have a Google + Page you need to make one now! Start by creating a simple gmail account (if you already have a gmail account you will automatically have a Google + Account). Once you have a Google + Account, you will need to create a specific Google + Page for your business. A Google + Account is much different than a Google + Page and you need to make sure you set up a new Page as your business.

Optimize Your Page

Once your Page has been created, you will want to make it look fantastic! Start by uploading a high quality profile image and cover photo.

Take the time to fill in the “About” section thoroughly. Use a tagline that is catchy and explains what your business does. Use the introduction section to help others know who you are and what you can do for them. Be sure to include accurate contact information (phone number, email, physical address). The information you provide influences how you will show up in Google + search results and plays a role in who Google suggests others to follow. 

Link your website and any relevant social media accounts. You can think of Google + as a “hub” for your online identity as a company. Google allows you to link to several other online profiles and your website and these will show up directly on your Page.

Set up Google Authorship

Google now allows you to connect the content you create (for example writing on blog) directly with your Google + Page. Setting up Google authorship will help more people find your content in search and it will include your image in search results. Follow this link to learn how to set up Google authorship.

Post Shareable Content

Once your Page is fully optimized and you have set up Google authorship, begin posting quality content. Share articles that you have written, products or services that you provide, and information that your potential followers will find useful and relevant. Be sure to make your posts “public” so that anyone can see them. Using relevant hashtags will also help you reach a wider audience.

Connect with Other People

The more followers you have and the more interaction your posts receive, the more weight you will have in search results. Begin by reaching out to others and connecting with them. Join communities and post in them. + 1 and share other people’s content. Don’t be afraid to ask for +1’s, shares, and follows from those you interact with. The more you go out of your way to interact with others, the more interaction you will receive in return.

As you begin to use Google + accurately and begin to build your network, you will see positive changes in your search results. What other tips have you found to be beneficial in increasing your search rankings through Google +? Leave us a comment and let us know!

photo credit: Bruce Clay, Inc via photopin cc
photo credit: SEOPlanter via photopin cc

Jamie Bates
Online Marketing Director