With search engines like Yahoo, Bing, and Google, Pay-per-click (PPC) advertising has become increasingly easy to start. In fact, your PPC campaign can be up and ready to go within just a few hours. Yet, optimizing your campaign may take a little bit more time and effort.
Here are a few tips to help you optimize your own PPC campaign:
- 1. Create a “call-to-action” within your meta description and headlines.
- Remember, your PPC on Google search is now an ad. You need to convince people that they want to click on your website.
2. Get right to business.
Have the information people are looking for readily available on the front page! Your time with the customer is limited and with the speed of technology these days, people expect to get what they want as fast as possible and with as little hassle as possible. So, give them what they want and make it enjoyable.
3. Keep your copy simple.
Just like was stated in 2, when on the internet people want fast answers. If they wanted to read long difficult prose they would buy some Homer or Virgil. Your potential customer wants the simplified version. Make it easy to understand and easy to read.
4. Add photos.
Make your web-page friendly to the eyes. Remember, that this website page should be friendly to actual people and not just to a crawler.
5. Make sure your website is up to speed!
Use little coding and simple software, so that your web-page loads in a record speed time…or at least close to it. Your customer wants this information and they want it fast. If your page loads slowly, you may lose customers that way.
6. Create clear contact info.
Make sure that your customer can easily contact you, just in case they have any difficulties online. This will insure sales from people who hate buying online or just struggle to use the computer (even after you made your web-page so user friendly).
Your PPC campaign management should still be optimized. Although your campaign is not fighting to be ranked number one in the Search Engines, it is still fighting to attract customers. Many people are nervous to select the “gold” boxes in their search engine, so don’t be afraid to optimize your PPC campaign today and change their minds.