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So you have been good and kept up on updating your blog posts. After you’ve written some quality, helpful content and uploaded it to your site you’re done, right? Well, probably not. There are some steps you’re going to want to take to make sure it gets in front of the right audience.

Simply uploading your post onto the site generally isn’t going to be enough to get it seen. So how do you get your blog post noticed? By making sure it has been optimized for SEO, that’s how.

Relevant Content

The first thing that you want to be thinking about while you are trying to optimize a blog post is whether your content is relevant to your site or not. Writing relevant content helps tell Google what your site is all about. If your content doesn’t match what’s on your site it will reflect poorly in your rankings.

Incorporating Keywords

SEO Key Words

Another helpful tip for creating relevant content is centering your posts around your keywords. Keywords are important because they are how people find your pages through Google. You want your posts to help you rank for your keywords, so they need to be in the post.

Some places you should try to use your keywords are in the URL, the body of the post, the headings and subheadings, the meta title and descriptions, and the alt text. Word of warning: do not go crazy with adding in keywords. That’s called keyword stuffing, and it’s a practice that will get you penalized.

Organize Your Posts

Split your post up by having shorter paragraphs, and by using H1 and H2 tags. These tags make it easier for the user to read as well as adding some weight to any keywords that you have in these tags. It helps Google understand the organization of your article, and recognize key phrases or topics.

Another thing that will help your posts to look nice is having a relevant graphic or two. These add some interesting elements to your posts and that helps keep people’s attention.

Linking the Big Leap Way

When we create blog posts we try to ensure that we have at least three links. A link to our homepage which we usually put in the graphic we have chosen, a link to a sub page so in this case our SEO services page, and a link to another blog post on our site.

SEO Link Building

Internal links are important for a number of reasons. They are good for helping the user to navigate your site. They may keep them on the site longer. In addition to the user benefits, they also help out with SEO.  They actually hold their own link authority, and they help show that the page you’re linking to is important. If you want to read more about why internal links are important SmartBugMedia is a good place to look.

By the way, adding links to other sites that your users can use as a resource isn’t a bad idea either.

Other Optimizing Tips

Remember to add meta titles and descriptions.  These are really important because that’s what users see when they search for something in Google and you want to make sure that your blog post stands out. A good way to ensure that this gets done is to install and fill out the “All-in-one SEO” plug in for WordPress. If you want more information on how to write good meta tags check out Writing Good Meta Titles and Descriptions.

Don’t forget to add alt text to your pictures because alt text helps tell Google what the image is. Another reason it’s important is because when you link to a picture, the alt text becomes the anchor text for the link. So try to make sure there are some good keywords in the alt text that accurately describes the picture.

Add some good tags and categorize your post. Then make sure to preview your post before it goes live so you can make sure it looks the way you want it to. Upload it and you’re done!

Have optimization tips that I missed? Share below.

Photo Credit: kcssmPublicDomainPictures

Jamie Bates
Online Marketing Director