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There has been a lot of talk about the mysterious Google caffeine and what it will do to the web and SEO. Google caffeine was officially launched on June 8th, and now we pretty much know what it is and how it will effect search engine results.

The most prominent difference is that instead of indexing their content every few weeks, the content will be indexed at real time. Google wants fresh content and their newly caffeine rejuvenated crawlers will see to that.

So what does this mean to you and your website/SEO efforts? Pretty much that you will be rewarded for fresh, new, constant content. You might start seeing a shift in the SERP’s between those who do and do not update their content frequently.

There are several ways to keep a steady flow of fresh content coming to your site but one of the easiest methods is to use social media. Social media makes it simple to have multiple new forms of info connected to your website everyday.

      1. Link your Facebook page to your website, this will only work if you get people to Like your page and then add content.


      2. Twitter is another great resource that makes it very easy to get lots of new content.


      3. You can also take pictures and shoot video of your products, clients or employees and post it on YouTube and Flickr.


      4. Probably the most valuable thing you can do is set up a

company blog

    , and pump out post after post.

Of course you will want to use whatever resources you have available to add new content, but social media was pretty much designed with intent of making it simple to frequently post material, and that is why it is the ideal tool to help you get a Google Caffeine boost.

Here is a video that shows some test results of how caffeine has affected PR.

Jamie Bates
Online Marketing Director