Social media is a great way for you, as a small business owner, to expose your business offerings and to connect with your target users. Not only can you boost awareness about your product or service offerings, you are also able to inform users about industry updates, share current stories in the news, and suggest tips for making life easier.
While social media is a great way to stay in touch with your target consumers, it may be difficult to maintain a proper balance between being seen and being annoying. If you do not post often enough, very few users will see your content, leading to hardly any interaction and engagement. However, if you post too much in one day, you run the risk of being unfollowed by your user base as well as a negative brand image.
So what is the proper balance?
Actually, there is no set rule as to how many times you should post on social media sites. Ultimately, it depends on which platform you’re using. Let’s focus on Twitter. Because Twitter is a fast-paced platform that filters through content quickly, you have the option—and the necessity—of posting more frequently. The more you tweet, the more users that will see your content. And because not all of your followers are online at the same time, it is important to post tweets often throughout the day, so that your Twitter activity is visible to your followers.
With Twitter it is hard to be annoying by posting too frequently, so feel free to tweet several times throughout the day. Just remember that posting too often is not the only way you can be annoying. Offer your followers interesting and relevant information, and don’t be boring. If you post too often about something they don’t care about, that’s when you’ll start losing your user base. Be something that is fun and worth following because, after all, content is key.
What do you think?
Have you found an optimal number of daily, or even weekly, posts? We value your thoughts and opinions, so please tell us what’s worked for you!