As a business owner, have you ever wondered why Google doesn’t always display the information you input to the Google Places (or Google+ Local) editor? Why will it not show the information that you have so carefully inputted (that you know is perfectly accurate)?
Here is some insight from Moz.com’s David Mihm on how business listings are made. (He’s a member of the Local Search Dream Team, so he’s the real deal.) This is perfect material to brush up on your Local knowledge, to train your team, or better yet, to educate your clients. Send this video over to them and let them see for themselves why Local Search is not as easy as it seems!
How Google Business Listings Are Made